I call this one the magic question because, if you can answer it well, your business will succeed beyond your wildest dreams. Why should the customer do business with you? Keep asking that question. Focus your business around answering it. Focus on what benefits you bring your customers.
Tailored Media Blog archives for review - page 94 of 96
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Definitely read this next bit
Why you positively, absolutely, definitely, without-a-doubt, simply must, without fail read this next bit!!!! We did some work with a new client last week and writing copy was one of the things we did for him. We wrote a headline similar to the one above – cheesy, over the top, used car dealer sort of […]
One simple way to make the most of every customer
I often mention on this web site and in my articles that your current customers are a wonderful source of new business. They already know you, they already trust you, etc, etc, etc. But what if you have a one-off product or service? What then? After all the customer doesn’t have a need to buy […]
Packaging that makes a statement
I frequent a Japanese restaurant about 50 metres from our offices. I order takeaway most days – love Japanese food. The food is presented in quality plastic containers, with chopsticks and a well-branded bag. Although this doesn’t impact on the taste of the food, the owner is smart enough to know that presentation is a […]
Oooooooops…….I’ve just made a big mistake and my wife is not happy!
Okay guys, here’s a heads up. Just so you know. Despite its name, a ‘joint’ account isn’t what you think it would be for. When my wife told me that she had set us up a joint account I thought “Good for you. About time we set money aside for dope.” It was only after […]
The simplest ideas are often the best!
I received another email today (I get quite a few each day) thanking me for the info on this site and telling me that the things I advocate seems so simple and logical. Marketing is usually very, very simple. Following is a great example: One of our clients runs a retail plant nursery. Plants are […]
Encouraging word of mouth – how do you do it?
Word of mouth is, without question, the most successful marketing technique for the majority of our clients. * I played golf yesterday with a friend who is an Orthodontist. His main source of patients – referrals (And yes, he beat me by 5 shots). * A client who runs a retail store – main source […]
Most of the stories on this site make me look like Superman……
…….but that’s only because I try and make the stories positive (and I’m an egomaniac!). Well, here’s something a little different. We have a site that we developed with the intention of someday making a shop out of it. We did the site about 6 months and promptly forgot about it. Today I checked the […]
The right marketing question and answer
I had a terrific meeting this afternoon with a guy who will do very well with a business he has just started. He told me this story: A friend of his got a job in London with one of the huge, high profile advertising companies. On the first day he was called into the boss’ […]
You can teach an old dog new tricks
I’m the old dog, in case you are wondering! I visited a client today who has a web site in an industry I know well (resort accommodation). I know the usual web site visitor numbers and the conversion rates (bookings to visitors) for a resort like this clients. A quick chat with this client indicated […]