I’m going away for the weekend to some resort place a few hours drive away. I’m going with the wife and children and a whole bunch of her friends. Basically all I have to do is get home at 6 tonight and drive down there. That got me thinking. I have never, ever selected (or […]
Tailored Media Blog archives for review - page 91 of 96
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How to toss $25,000 away without really trying
A company I know a little about has recently had an identity crisis. You see they are the manufacturers/distributors of sporting clothes. They have the product manufactured by a contractor and distribute it out to their retailers. But like many distributors, they became frustrated at the perceived lack of support of their product by the […]
Qualifying your customers for best results
I’m sitting at our outdoor table by the pool as I write this. My wife and son are cooking pancakes for brunch. Along with some ‘real’ coffee. It never ceases to amaze me how technology can connect me to you at any time of the day or night, at just about anywhere in the world……….. […]
Here’s a new concept – what do you think?
Howdy. Here’s a way (and I’ve never seen this mentioned before) to make more sales. It is simply this: Get your customers to decide to buy from you quicker. The quicker the decision is made to buy from you, the more sales you can make. So it stands to reason that you should encourage your […]
Convenience in business (and my horse came second!)
I flew home from Melbourne yesterday (to the Gold Coast). The two- (2) hour flight went quickly because I was well stocked with newspapers. Had a great day time with the client, then checked out the National Gallery and spent Saturday at the Flemington races watching the Derby (the horse carrying my hard-earned ran second […]
Not everyone has heard of you
I’m flying to Melbourne tomorrow (2,000 kms away) to see some clients . I organised everything at 2 pm today (5.05 am flight – that’ll teach me for leaving it to the last minute!). I booked my flight, 2 nights accommodation and a hire car all within a matter of minutes using that wonderful medium […]
Reassurance at its best
We have 5 real estate agents within about 30 metres of the office. I was killing some time waiting for someone outside the office the other day when I happened to take a good look at their window displays. They were all the same – except for one 4 out of 5 agents had only […]
I cannot believe they did that!
I seem to have a bit of a customer service theme going these days. In this blog I’m going to talk about creating the ‘WOW’ factor in the way you do business. Creating a positive experience for your customers can be hugely popular and hugely successful. 1. Give 2 movie tickets to the next 50 […]
Focus on what you do well – and systemise everything
Just two- (2) weeks ago a new client gave me the name and contact details of a local recording studio for our possible use in recording speeches, videos, on-hold messages, etc for our clients. I rang the contact – a couple who had just started the business. The guy who answered the phone was very […]
Use topical events for greater impact
Hello. Hope your weekend has gone well. I’ve always been a big fan of using topical events within marketing strategies – can provide great awareness and great impact. Being aligned with something topical can provide superb recognition because people relate to it. We’ve just had a great storm hit our area today. It was a […]