I see this a lot. It’s a networking function. People meeting. people introducing themselves. people chatting. Business cards flying around like confetti! Most people aren’t your potential clients. So don’t push a card on them. It’s wasting your time and money and their time. The worst example I see of this is at business dinners […]
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5 steps to effective marketing
1. Survey your customers. Ask them how you should market. Find out what they think of your service or product. 2. Get a decent logo. Use it on everything you have. You’ll build brand recognition. And that’s good for business. 3. Advertise. I’m constantly amazed at the number of my clients who haven’t advertised regularly. […]
So, you can’t spell. Does it matter?
Take this simple test. Read the paragraph below: Aoccdrnig to rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer are in the rghit pclae. The rset can be a toatl mses and you can sitll raed […]
Another way to get business – have a few wines and start yapping
So there I was. At Lilly Pilly’s for dinner on Saturday night as I mentioned below. I was ‘cheerful’ after I’d had a few wines. Happened to strike up a conversation with the restaurant owner and I said what a great idea the 10% discount was. We got chatting about his marketing and I tossed […]
Trust makes it so easy
One of the absolute best things to get from a client is their trust. Once we have that we can provide great solutions at a great price. There’s no ‘mucking around’ trying to ‘sell’ the client on an idea or solution as all you need to say is: “Okay, here’s the problem. These are the […]
Smart idea I hadn’t seen before
I went out for dinner last night with my wife (Mel) and 4 friends to a little restaurant called Lilly Pillys. It’s located just down the road from us in the local shopping centre. Nice little joint with great food and very friendly service. My wife tried to book us in for dinner there […]
What would you think if this happened to you?
We finished some work with a client the other day. After much thought and review (we rang his staff to find out his interests) we decided to buy him a book as a “Thanks for your business” gift. I bought it tonight – it’s a best-selling book written by one of our clients we manage […]
Having daughters increases your divorce risk – what this stuff teaches businesspeople
A recently released survey indicates the following: * The presence of daughters in the family increases the chances of the parents divorcing (in every society studied) * Compared to families with 1 boy, families with 1 girl are 25% more likely to divorce! – that’s in Vietnam (that figure reduces to 5% more likely in […]
Your market segments – focus
When shopping, guys buy the clothing they try on in 65% of cases (for women it’s 25%). So get guys to try stuff on. If a retail store employee speaks with a customer (even if it’s just “Hello”) the conversion sales rate increases. Get your staff to acknowledge every customer. There is a well recognised […]
Virgin Blue – what’s in a name?
I’m flying Virgin Blue from the Gold Coast to Sydney tomorrow. I was just on their web site checking something when I came across a bit of news on one of their pages. How we got our name “We asked Australians to put forward ideas in a radio station competition and were overwhelmed with over […]