Tailored Media Blog archives for review - page 89 of 96

After the saga of the father-in-law breaking his leg, my brother and his wife had my 2 sons for a sleepover. With my wife and mother-in-law at the hospital I decided to take my 12-year-old daughter Laura out. We went and caught a movie – Love Actually. Typical chick-flick that had my daughter giggling in […]

I was reminded of something I sometimes lose sight of today, and that’s that our clients often have the skill and knowledge to complete their own marketing but often just run out of time. I’ve often noticed this with web sites. Many businesses have the skills and software to complete and manage web sites, but […]

Howdy. I’m in Sydney, Australia tonight after flying in this morning. I’ve just been out for dinner with the client I’ve come to see and another client and his lovely wife at a place called Otto. It’s situated at Wooloomoloo (wish this thing had a spell check!) on the harbour in Sydney. This joint is […]

A focus of the business this year will be the management side of our business. Aside from managing people, we’ll also be providing training on presentation, dress, public speaking, etiquette (both business and social), etc. I’m a strong advocate of creating a very positive first impression. Those first few seconds when you meet someone are […]

I have a client in an industry that I know fairly well. I’ve been providing some marketing advice and it has all been solid enough stuff. As usual, I purchased something from my client as a regular person (she didn’t know it was me buying). As soon as I did that, and experienced the way […]

I have a client at the moment within a niche industry for whom we are doing some work. This client wants to develop her business in a fairly unique way to generate the type of clients she specifically wants. A great guy who provides services to us just happens to have developed his business in […]

It’s been a frantic week. We’ve been trying to finish off all of our work so we can have a break over Christmas. We’ve hired some extra staff to get things done and all is going well. Jo has a heap of sites to finish off and they are all coming together very quickly. She […]

I think I know a bit about how people perceive value. I observe it, test it, document it and write about it. I’m pretty cynical when it comes to assessing the true value of things. Or so I thought Or so I thought……………until I caught myself assessing the value of something I purchased today. You […]

Now here’s a rewarding experience. I’m playing golf on Friday at one of Australia’s best golf courses. I’ve been invited along by a charity we support (we do a little work for them here and there). Not only did they invite me, but they’ve also told me I can bring along 3 clients of mine. […]

I see a lot of new business ideas. And a lot of people just starting out in business. And a question I’m often asked is “Do you think my business idea will do well?” After looking at new businesses and new business ideas for years, I can say this. The success has almost nothing to […]