Can I ask a favour? The latest edition of the SitePoint Tribune newsletter has just come out. The newsletter has been going for 300 editions or so and was written by the co-founder of SitePoint, Matt Mickiewicz. It is well-recognised as one of the premier newsletters on the web. SitePoint have over 137,000 subscribers to their […]
Tailored Media Blog archives for review - page 84 of 96
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Why you don’t want to be # 1
600 great reasons why you don’t want to be # 1 Here are 600 very good reasons why you don’t want to be # 1 on Google Adwords. The Adwords are the ads on the right hand side of the search results on Google. Let’s say you type in “mobile phones” – here are the […]
Taking it with a smile – the case of the lost $50
The digital camera we’ve always used has been a bit of a pain. It’s getting old, the pics aren’t as high res as we’d like, etc, etc. So I thought I would buy a decent new one. Waiting for a Minolta My preference is a digital SLR (Canon EOS), but after speaking with the guy […]
Nature versus nuture
Before we went out for dinner my wife had gone off and done what she calls a “Big Shop.” That’s where she goes to the supermarket with our daughter, they each grab a trolley and they proceed to fill both trollies to the top with food. The bill comes to anywhere between $500-600. The house […]
Providing sponsorship value
A few years back I was managing this athlete. She had quite a high profile, was well respected within her sport and we’d grown her profile to a level where everyone in her home state knew of her. The next step was to generate some decent sponsorship. Now when you look around for sponsorship for […]
Fantastic customer service
2 things fantastic customer service will do for you Hello. In the audio blog below I talk about the importance of fantastic customer service. Not “good” customer service – good customer service service isn’t, well….good enough. If your customers rate your customer service as good they are unlikely to come back and buy from you […]
Ask people to buy
My daughter Laura plays hockey with her local club. Her best friend plays in the same team and is a terrific player. This friend, Lisa, made a representative team and they have a trip away in a few weeks. One of the ways the team is fundraising to pay for the trip is by selling […]
Free publicity with a simple letter
My mate Nige……and how 880,000 people saw his name One of my oldest friends is a guy called Nigel Jepson. Nige and I used to walk to school together as kids. We also used to try and beat each other at every sport you can imagine. And then there was a tussle for a girl’s […]
By George, I think he’s on to something
I’ve just gotten off the phone after having a chat to a client. I’ll call him George…….because that’s his name! (Sick of that joke yet?) George and I discussed his web site. George told me one idea he had for marketing the site. My response was this: “That’s a very silly idea George. And the […]
Finding an angle
Sales of my Web Design Business Kit are going well and the publisher wants to really push sales prior to the end of the financial year here in Australia (the financial year ends on June 30). We’re putting together the media info to send out to drum up some interest and interviews. I’m sitting here […]