Tailored Media Blog archives for review - page 82 of 96

One of the web marketing gurus selling information products at the moment is a guy called Brad Fallon. Brad looks like he has done a Joint Venture with a couple of other marketers and they are out selling Brad’s product, based on the fact that Brad made something like $50,000 in sales in his first […]

Quick and smart thinking Hello. Hope you are well and healthy leading up to Christmas. We’ve been busier than ever and I’ve been a bit slack in doing the blog. I’ll write this blog, one tomorrow and then send out a newsletter and then I’ll be taking a break until January 6 next year. A […]

Howdy. Saw some absolutely brilliant marketing on Monday that was apparently done by mistake. Here in Australia, we’ve just finished the second series of the hit TV show “Australian Idol”. A girl called Casey Donovan won it. That was on Sunday night. On the Monday, one of the major sponsors of the show placed some […]

I see this a lot with billboards. Billboards look great and can be an effective advertising too (especially for building brand awareness)….sometimes. But sometimes the creative person doesn’t think too hard The deal with highway/street billboards is this: Your target audience is driving past at 60-100 km per hour. They only have time to take […]

Store refused to exchange Microwave Mel, my gorgeous wife, bought a new oven the other week. New super-duper stainless steel thing. Here in the office yesterday the Microwave oven died. And the kettle started leaking. Must have been bad karma?? So Mel had the bright idea of bringing in the kettle and Microwave from home […]

Had one of those days today. It was pretty much summed up by these words when I went to the Dentist next door because I had a bit of a toothache. Major catastrophe He’s taken a quick look and said “You have a major catastrophe there.” Not the words you want to hear when you […]

Just reading a bit of research talking about how people’s brains respond differently to products (in the research the products were Coke and Pepsi). By associating a drink with Coke or Pepsi, different parts of the brain were found to become more active. The results suggest that Coke’s branding has been so effective that it […]

Are the traits already there? Howdy. Hope you are well. I’ve been writing a speech tonight. It’s about the lessons I’ve learnt as I’ve gone along in business and what I’ve found are the important aspects, for me, in success. I’ve been thinking of examples of these traits in action. Examples of the trait and […]

It’s just not funny…….maybe Hello. Hope your weekend went well. You always learn something from everything you do. I wrote the blog below on Friday afternoon. It’s a tongue-in-cheek, over-the-top, outrageous post meant to be funny. Emphasis on “meant to be”. Jo, Mel and I all went through it. * Jo didn’t like it – […]

After Jack bought all of his camping gear for his birthday, we just had to try it out. So off we went camping – out the back of nowhere to an old bush camp site.10 pm middle of a Rain Forest, miles from nowhere. 2 excited boys. 1 still wearing his bush hat (must think […]