I went to a lunch yesterday where the guest speaker was a guy called Pat McCarthy from a business called The Perfume Connection. The business had recently won our city’s top business award and Pat spoke at length about how he and his wife (Penel) had built the business from day one. The Perfume Connection […]
Tailored Media Blog archives for review - page 80 of 96
Check out our extensive articles within our blog categories below.
When You Should Bribe Potential Customers
In the last few days I’ve received 3 requests to complete surveys. 2 requests were from Government departments, 1 from a business. I took a quick look at the surveys and decided not to complete them. The reason was basically this: There was nothing in it for me. All the surveys would have taken about […]
How To Lose Focus In One Easy Step
A big part of the reason my business has grown is because our customer service and appreciation is better than most. At the moment, we’re exceptionally busy. And what tends to happen then is our customer service levels drop as we try and take care of our clients. Clients come to us because of our […]
Why Knowing Nothing Is Great For Business
A few years back we were asked to develop a web site for a client who manages a resort. Now, we’d never developed a resort web site and I started by looking at other resort web sites and seeing what they did. That was okay, but with any benchmarking there can be a risk of […]
I Have A Pen
Yes, I know. Not a very exciting headline to be sure. Here on the Gold Coast (as in many places) businesses receive a promotional pen from promotional companies every 4-5 weeks. Different companies send different pens. These free pens are personalised with our business name and phone number. Along with the pen comes an order […]
Why Your Web Site Has To Be Easy, Easy, Easy To Use
I’ve been a big advocate of making web sites as simple and easy to use as possible. No Flash, no trendy navigation bars, no nothing that requires even a tiny bit of browsing skills. And here’s why. Of the top searches for week ending March 13 2005 “Yahoo”, “MSN” and “Google” are in the top […]
“Why should we pick you to develop our web site?” Part 3
Hello. I’ve mentioned Experience, Credentials & Guarantee already as the aspects that set us apart. But I think the biggie is this next one: Value By that I very simply mean this: We aren’t the cheapest but we do provide fantastic value for money. I always think examples are a little dull, but here goes […]
“Why should we pick you to develop our web site?”
That’s a great question. And a question I get fairly often – though it’s not always put that way…..but that’s what the person in front of me is trying to get at. The Truth The truth is there are a good number of decent web developers about. Finding them is the tricky bit of course […]
The Only Way To Judge A Cheesecake
Laura, the running star I mention below, is also my beautiful 13 yo daughter. As 13 yo girls tend to do, Laura goes to the local High School. She’s a lovely kid – always willing to have a go at new stuff. One of her classes at school is “Home Economics”. Which is, and correct […]
Measuring Risk & Reward
After the photo on the blog yesterday regular reader Karine wrote in the comments “But, isn’t there a risk here as far as your credibility is concerned? I know no risk, no gain, but still. This is a professional blog, isn’t it? So, what does YOUR market think?” ============================ Hi Karine Hope you are well. […]