Getting top search engine rankings can be an enormous business boon – not only for direct sales or leads, but also for the very positive branding effects (an old report but a good one) a top position gives. Strong branding effect from high search engine rankings And here’s the secret to achieving top search engine […]
Tailored Media Blog archives for review - page 71 of 96
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Our Web Sites Cost At Least $5,000, Our Competitors Cost $900
At the moment we’re doing 8 web sites sites. Only one is below $5,000 (it’s $4,400). I was looking at competitor sites last night and man, are they cheap! A lot of them do a 10 page web design for $900. And the sites can look okay. I look at that pricing and just shake […]
Employ An Expert – Then Get The Hell Out Of The Way
If you read this web site regularly, or listen to our podcast, you might remember me mentioning a site we redid where the client didn’t like what we’d done. She changed her mind on agreeing to the site design and the strategy we’d devised. I eventually talked her around to testing our new design and […]
Why Some Words Are Better Than Others (& Can Make You A Fortune)
If you have a web site you probably have a search engine marketing strategy. That is, you target specific words on your web site so that your pages show up high in Google, MSN and Yahoo’s rankings. For example, if I sell digital cameras I would want to come up # 1 when someone goes […]
Stuff Matters
On Saturday night I went for dinner with some friends to a local Thai restaurant. We were sitting outside in an Arcade type set up when one of the women in the group (there were 6 of us at dinner) noticed this sign on the window of a Beauty Salon. The 3 wives at the […]
Who The Hell Is Anthony Dever & Why Should I Listen To Him?
Okay, take a look here. See the comment from some guy called Anthony Dever. Oooooooh. “This is who I say who you should get, Brendon. Oooooh I’m so good, I’m Anthony Dever! I was interviewed by Amanda Keller. I started the Fuglies. Ooooooooh.” So what Clown Boy! Who the hell is Anthony Dever and why […]
Why Social Networks Are So Popular
Because of the recent running I’ve done I’ve been visiting a few running type forums. One thing I always enjoy seeing is the fantastic sense of community these places build up. I have been reading a few posts and people have been talking about injuries – whether it’s aching legs, foot fungus, runner’s bowel or […]
Why Screen Resolution Matters To Your Web Developer
I’ve had a number of people email and ask why screen resolution matters to a web designer. Here’s the answer. Below is the same web site shown how they look in different resolutions. 800 x 600 screen resolution 1024 x 768 screen resolution 1280 x 1024 screen resolution About 12% of people […]
The Anti-World Cup Promotion
Here in Australia the entire country (including me) has jumped on the Socceroos bandwagon as we’ve progressed in the World Cup. Just about every business is using soccer analogies to promote their stuff. But How About you Do This How about your business becomes the anti-soccer/football voice. “Had enough of the World Cup? Come into […]
Because It’s Always Been Done Like That
That’s always a bad reason to do something, but it sprung to mind on the weekend. I went to buy a carton of beer on the weekend. The beer was $25.99 for a carton of 24 small bottles. But if I bought only 6 small bottles, the price was $9.99 (equating to $39.96 for a […]