As we near the end of the working year, it’s always good to look back at what has worked for us. One thing we’ve done a little more of this year is qualitative research – that is we’ve measured the quality over and above the quantity. And we’ve identified what sort of quality clients we’ve […]
Tailored Media Blog archives for review - page 68 of 96
Check out our extensive articles within our blog categories below.
It’s Not What You Think It Is
Why we buy what we buy is rarely about what we think it is. Let’s take a restaurant meal for example. On Thursday I went and had a meal at a restaurant directly across the road from the office. I’ve been there 3 times in the past 3 weeks. My wife has been 5 or […]
Santa’s Blog – Worth A Look
Although (surprisingly) Santa doesn’t sell last minute Christmas gifts – I just wonder how long before he opens up an e-commerce store – he does have an excellent blog. I particulary liked the 100 Things About Santa list, with my favourites being: # 71. My favorite color is not red. It is blue. # 57. […]
Useful Tool For Measuring Your Web Site Effectiveness
Making more sales is the aim of every e-commerce web site owner. More sales = more profit. Here’s an excellent tool that shows you what a huge difference increasing conversion rates makes. Hope you find that useful.
Why You Should Give Your Supplier Easy Money
Just chatting with an old client – he’s been a client for close on 10 years. He asked us to do another web site for him – this is about the 4th one I think, from memory. He said, “Register the domain, organise hosting, etc.” His offsider, his numbers man, said “But if we register […]
Bad Brand Form From Bond
Daniel Craig, who plays the new James Bond, arrived here in Australia. From news reports he had “……a more downbeat look, topped off with a rather unflattering blue beanie over his famed blond hair. Lacking any of the Bond aura, a shaken but not stirred Craig was whisked through Sydney airport…” Clown. He’s a brand […]
Hit A Bump On The Road!
Oh my goodness. Today I turn 40. That’s a bump on the road. Man, I can’t believe it. Seems like just yesterday I was turning 18. Had a nice day on Saturday – tennis with 7 mates where we had a doubles championship – I lost. Then we all went to the horse races – […]
Please Get A Blog – I’m Begging You
I tell anyone who will listen that their business should have a blog (definition here). From Naked Conversations: “Mahon has been coming to New York for years, to serve a smattering of American clientele. The economics are such that if he sells two suits each time, it pays for the trip. If he sells three, […]
“I’ll Send It Immediately”
I’m doing some working for a marketing client and for us to start this work – which he says is “extremely urgent” – all we need is for him to send us one- (1) file from his computer via email. I’ve emailed him 3 times requesting the file. I’ve called him twice. I even offered […]
30,000 Reasons You Should Speak For Free
As you might know I bit of public speaking to business groups, universities and the like. Although it takes a lot of time and energy to put together a speech – a minimum of 2 days up to 100 hours work for a 20-30 minute speech – many of the speech I do are done […]