Not all marketing is good for us – but smokers with lung cancer already know that. And bad (as in ‘not good for the world’) marketing has been going on for years. Take Shark Fin soup. It’s long been an Asian delicacy – diners pay up to $120 a bowl. Shark Fins Have No Taste […]
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My Favourite Site – Ugg Boots Direct
This ugg boots and redback boots web site is one of my all time favourites (it’s a site we did 3 years ago to test something). The web site is terrible. It’s a mistake. I’ve done, in total, 3 hours work on it. It costs me $10 pa for the domain name and $10 pa […]
Why I Don’t Like Seth Godin
Seth is a highly respected blogger and author. I don’t like Seth for 1 very good reason – he’s better than me (I’m a typical Aussie guy with a huge ego and to admit that takes quite a bit of courage). Seth writes very economically and can get to the heart of the matter with […]
The One Thing To Do For A More Profitable Web Site
People are always coming to us for an edge in their web site marketing or development and we can generally help fairly quickly. After all, we do this all day every day and know the industry inside out. The quickest and easiest action we take is to simply start testing what’s happening on a web […]
A Sign Of Creativity & Thinking Outside The Square
I drove past a house for sale an hour or so ago. The house is being sold by a Remax.com.au agent called Joe Farr (I would link through to Joe’s profile but the Remax site doesn’t enable it). I didn’t have a camera so couldn’t take a pic, but here’s my artist’s impression anyway: Ha! […]
Refinance Home Loan – Big Decisions
I was asked to review a web site that helps people refinance their home loan and one of the first things I look at it the choice influences on people about to refinance their home loan. I think the top 3 choice influences would be: interest rate ease of getting a home loan (as in […]
Speaking of Crap: Pirates of the Caribbean
Pirates are doing some robbing with this movie…..but it ain’t Capt’n Jack Sparrow taking your money! I went to see Pirates of the Caribbean on Saturday night with my kids and a neighbourhood kid and was robbed of a bit over $50 at the door. How they can charge for this piece of rubbish is […]
Women Do It For Longer
eMarketer reports that men are online more often, but women stay longer. Women ages 18 to 34 account for 27% more of total time spent online in the UK than men their same age, according to Nielsen//NetRatings data released in May 2007. The ONS data indicate that despite the frequency of their online visits, men […]
Wine, Women……And A Pair Of Ugg Boots
I gave a speech to a Chamber of Commerce group recently and after the speech I wrote to the brilliant organiser (Lindsey) and said “Thanks for being so helpful.” We’d been taking about the beautiful De Bortoli Noble One wine (De Bortoli wines donated 2 bottles of wine to me as the speaker), so as […]
How To Know Exactly What Your Readers Want
Developing the right content for your web site can sometimes be a tricky business. After all, you can never be sure of what your visitors want to read. Or can you? I always say that my biggest strength is that I don’t know much at all. And it’s true. The Only Thing I Can Do […]