Tailored Media Blog archives for review - page 58 of 96

Kerry O’Keefe is an ex-national player in Australia’s national sport – cricket. Mel and I went to a charity lunch yesterday to help raise funds for the Spinal Injuries Association where Kerry was one of the speakers. What Resonated More Than The Jokes Kerry made the usual funny speech he was rolled out for but […]

This makes you wonder how some lawyers sleep at night.  

….then it usually is. I reckon it’s a giveaway that it’s spam when the email starts with: “NOTE: We are not spammers and are against spamming of any kind. We are sending this mail with sole objective of link exchange for reciprocal benefit. If you are not interested in Link Exchange then you can reply […]

Sunday afternoon I had a call from a client (yep, we give our clients our home and mobile (cell) numbers). The client was frantic with worry as when she typed in her (very valuable) domain name, all she got was a page full of ads. We don’t manage this client’s domain name. Or her hosting. […]

I use Skype to call international numbers and when I want to interview people (we often use audio testimonials on client sites). I’ve used Hot Recorder for years but have lately started using Call Graph: it’s very easy to use, you can set it to record all Skype calls automatically, it records straight to mp3 […]

I received a fax offer for a Widescreen Flat Panel Monitor from Dell yesterday. The heading says: “85% Of Small Business Managers Want Environmentally Friendly IT Products” Ummmm, no Dell. They don’t. The correct heading would be: “85% Of Small Business Managers Will Say They Want Environmentally Friendly IT Products, But When They Go To […]

Here are 2 brilliant PR strategies that have result in tremendous coverage and benefits. The first one is in the case of the Carla Bruni nude photo being sold for $US91,000. The photographer then promised to donate the money to a charity. But like the intended recipient says “The idea behind this gift was to […]

I think I harp on this a bit, but it’s because it’s the absolute biggest mistake in business most people make. This mistake is, in my view, the single biggest reason most businesses fail. Just because you cook fantastic food doesn’t mean you can run a successful restaurant. Just because you design beautiful web sites […]

I don’t want to ever use a free web host for any of our sites – the reason is pretty simple. You get what you pay for. Even if the hosting is superb with all of the bells and whistles, when something goes wrong you need someone accountable to fix it. People are only accountable […]

I’ve had a couple of questions over the past week that I thought I’d share: Question 1: What is the best term to optimize my web site for? makeup make-up make up Answer: I have no idea! But here’s how you find out – open up a Google AdWords account and bid on these 3 […]