The vast majority of the web sites we develop for clients include the web design, photography, graphics and writing of the content. The web design, photography and graphics are all done to ensure the site looks great and maintains a consistency with the client’s brand. We write the copy because we have vast experience at […]
Tailored Media Blog archives for review - page 45 of 96
Check out our extensive articles within our blog categories below.
Some Lovely Marketing From Air New Zealand
Some brilliant branding marketing from Air New Zealand over the past year or so with their cheeky/funny ads. Some more excellent marketing with their latest ad being pulled out of circulation after “outraged locals” complained. Now instead of the cheeky ads being displayed online, they’re plastered all over mainstream media reporting on it. (The ads […]
Establishing the Culture of a Business
This is apparently a true story. A real study. Scientists studying behaviour placed 5 monkeys in a cage. This cage has a ladder. At the top of the ladder is a bunch of bananas. Big, ripe, juicy bananas. The cage is also fitted with some heavy duty sprinklers that, when activated, would absolutely drench the […]
Why Most High School Web Sites Fail
I went to my son’s High School Graduation last night and got to thinking how the school utilizes their online presence. Sure, they have a little web site with lots of good information. But the site is a marketing tool whether they realise it or not. To be an effective marketing tool, the web site […]
Doing A “Brendon”
Just reading my brother Bryan’s diary of cycling the length of New Zealand earlier this year. He describes how, after a hard day’s riding, he gives in and “does a Brendon”. What He Means Just figured out that doing a “Brendon” means stay in motels, rather than Youth Hostels. Eat in nice restaurants rather than […]
How To get More Bang For Your Buck
I’ve had a few emails and calls regarding a previous blog post about Google AdWords advertising from a couple of days ago. The main question being how do you get campaigns so efficient. Well, the first answer to that is start measuring what happens on your site. Here’s an email I sent a client today […]
Dress For Success – Perception Is Reality
Note: This is an old post from years back, but it’s still as relevant today as it was then. I’m a Hottie! The good thing about having small children is that you can generally teach them to say whatever you want. In my case the question is, “Am I good looking?” Each and every one […]
Why I Don’t Like One Of Our Business Models
One of the web marketing things we do here at Tailored is managing client’s Google AdWords pay per click ad campaigns. It’s something I’ve been doing for years and have a fair bit of success at. We generally charge a set up fee and then 15% of the ad spend or $50 per month (whichever […]
Why Ordering Triples Tells What Sort Of Person You Are
A business owner client told me a story earlier of taking her team (and partners) out to dinner for a Christmas celebration a few years back. A nice fancy restaurant was chosen and guests were told that the food and drink was on the business. Terrific – a nice reward from a generous host for […]
Don’t be tight with your money – know when to spend
As you may have read elsewhere on this web site, one of my bigger business successes is a health products web site. Here’s the story of how that came about. “Brendon, I’ve made a cream” I got a call from a guy who said “Brendon, I’ve made a cream for eczema. I want you to […]