Small business fights for survival as big operators continue to muscle in on the market. The conglomerates have the upper hand because of their buying and pricing power, management systems and marketing experience. Undoubtedly big operators have significant advantages, but small business has its benefits too. To increase market share, boost productivity and widen profit […]
Tailored Media Blog archives for review - page 44 of 96
Check out our extensive articles within our blog categories below.
Why I’m The World’s Best Web Designer According To Google (or How To Achieve High Search Engine Rankings)
Make no mistake about it – high search engine rankings can have a very significant impact on your business. Imagine thousands of new customers coming onto your site after searching for the product or service you sell. It’s like having the best store in the best position in the best street. And you don’t have […]
What Seems To Be The Key To A Great Speech
I’ve been looking at a tons of people doing speeches lately and it seems the key to a great speech is a great audience. You see, speakers feed off a responsive audience. They get their confidence to continue from an audience that provides constant feedback. The trick is, of course, is to engage the audience […]
The Anatomy of A Sale………Almost ;o(
I took a call yesterday from a conference organiser – let’s call him Dave. Seems his speaker on Social Media at the conference pulled out at the next-to-last minute and they needed a speaker. Fast. A 1 hour 45 minute presentation on Social Media on Wednesday. So it was going to be a bit of […]
Traditional Doesn’t Work Anymore
Today I heard of the demise of Borders. Borders are a big assed, traditional book store. It’s hard to make money the traditional way these days. Especially with books. The old business models are failing. You need to adapt real quick to win. You need to be bold, daring and remarkable. If you’re not, you’re […]
Why do people spend 4-5 years at University, but they can’t get a job?
This has been one of my most popular articles – hope you find it of interest. Here’s how to increase your chances 1000% for getting the job you want! It’s happened again today. It happens quite a lot. It happens about three- (3) times a week. It usually comes in the form of an innocent […]
Refrigerated Transport Site Launched
And then there’s a real favourite – this beautiful refrigerated transport company web site. I’ll write a few more details about this site next week as it’s a neat case study on branding and bringing a whole range of stakeholders together to get a great result.
Why a web developer should NOT assign copyright for design or content on a web site
The vast majority of the web sites we develop for clients include the web design, photography, graphics and writing of the content. The web design, photography and graphics are all done to ensure the site looks great and maintains a consistency with the client’s brand. We write the copy because we have vast experience at […]
Some Lovely Marketing From Air New Zealand
Some brilliant branding marketing from Air New Zealand over the past year or so with their cheeky/funny ads. Some more excellent marketing with their latest ad being pulled out of circulation after “outraged locals” complained. Now instead of the cheeky ads being displayed online, they’re plastered all over mainstream media reporting on it. (The ads […]
Establishing the Culture of a Business
This is apparently a true story. A real study. Scientists studying behaviour placed 5 monkeys in a cage. This cage has a ladder. At the top of the ladder is a bunch of bananas. Big, ripe, juicy bananas. The cage is also fitted with some heavy duty sprinklers that, when activated, would absolutely drench the […]