Ever since I popped up my site dedicated to the public speaking I do, I’ve generated a lot more speaking gigs. Someone called today and asked “Are you the guy who speaks without sense…….errrr, I mean notes?” The Weird Thing About Public Speaking The weird thing about public speaking is that if you can do […]
Tailored Media Blog archives for review - page 43 of 96
Check out our extensive articles within our blog categories below.
Think Your Customer Service Is Great – Yasmin Is Better!
I’ve been away for a couple of weeks, taking a holiday with my son and daughter in Indonesia. Lots of stories to tell…….and here’s the first one. You know how everyone thinks their customer service is best? You know how some people like to tip good service? Well, have I got a story for you. […]
The Amazing Story Of What My Brother & I Dragged Up From The Bottom Of The River In Hobart In 1976
When I was 10 years old, my 11 year old brother and I were fishing from the wharf in our hometown of Hobart. It was 1976 and the only people around was a few local drunks and the beat copper trying to find a nice warm spot to stand for a minute or 2. It’s […]
Why The Heck Does He Want Me To Manage Him?
I had a meeting today with a businessman and his manager. They flew up from Sydney to have a chat. They were great guys. Both very intelligent, very switched on and very committed. Good and decent people. They came to discuss us managing a part of his business. During the meeting it came out that […]
How To Market A Hospital – Push Over Old Ladies??
When I was marketing private hospitals years ago it was pretty simple. All you have to do, as in any marketing, is identify who makes the buying decisions and get your offer in front of them. You also look at what influences your target market to buy. One of the main ways a hospital gets […]
How To Beat Your Competition – The Smart & Easy Way
I often speak of standing out in your marketing of your business. How you have to get noticed. After all, no good have a business that no-one needing your product or service knows about. Letterbox Drops I’ve never been a big fan of letterbox leaflet drops. That’s because what happens is you pay a company […]
Why It Doesn’t Matter If YOU Don’t Like This Web Site
The biggest part of our business is web development – that is we: design, develop and market web sites. Sometimes we’ll do one of those 3, mostly we do it all. Whatever the client needs. One thing I’ve been aware of over the years is that this site isn’t a typical web developers web site. […]
Want A Smaller Arse & More Sex?
Want a smaller arse and more sex? Then go to a personal trainer. I’ve just done an interview with the team at The Trackster where I mention that most personal trainer clients just care about getting a smaller arse. People who go to personal trainers aren’t interested in the qualifications of the personal trainer. They’re […]
Okay, Let’s Run Some Numbers On The Ferrari
Some people don’t like my Ferrari idea. They see it as impractical and, as one guy said, I “…..must be a moron for floating that stupid idea.” But here’s the thing. This stuff works. And it works because it’s not usual. Because it’s not usual, it gets noticed and commented on. It builds your brand. […]
Why it doesn’t matter if your business idea is already taken
As a marketing guy I get to see a lot of new business ideas. And a lot of old ideas. Some good, some bad. Do you have a business idea that could make you millions? Good for you. Pursue your dreams and I hope you make it big. Real big. But a new idea isn’t […]