Google is rolling out the latest change to their algorithm shortly and say there will be a noticeable effect on about 1% of web site rankings. We’re now checking rankings to see if any of our clients have been negatively affected – usually not, because the changes generally target search engine guys trying to game […]
Tailored Media Blog archives for review - page 37 of 96
Check out our extensive articles within our blog categories below.
Do You Make This Classic Business Mistake?
Do you make this classic business management mistake? I know I have countless times over the 15 years I’ve been in business. It’s the battle between What’s Important and What’s Urgent. There’s Important Stuff There’s stuff in business that’s important to do – you know the sort of things: Strategic reviews Looking at the big […]
How Facebook Is Better Than Google (and becoming more important)
Google won the search engine wars because they delivered the best (most relevant) results. But we’re past the dark ages of “the most links wins” now, and looking at other signals to measure the quality of a page – like social activity on platforms like Facebook, Twitter and Google+.
Know How The Web Works
As you might suspect, we test a ton of things online. One of the things we know is that if you’re trying build your brand with information reports, then you have to make it very easy to get the report. The more questions you have in your forms, the less people will use them…
New Marketing Is A Conversation
The big change in marketing is that it’s now a conversation. Don’t interrupt. Sure, join in if you want to, but you’d better bring some value to the conversation or you’ll be cut off in minutes. I’m seeing a big decrease in old world marketing – ads that interrupt. Sure, they can still work. Just […]
Best Catering In Hobart ………………Again
A quick shout out to the best catering in Hobart team who put on a sensational function on Saturday night for my old school’s reunion. The Pickled Pear team do all sorts of functions including catering for weddings in Hobart and much more. The legendary Christine Delpero is the Manager and Owner and she takes […]
How to sell anything to anyone, and have them begging for more!
Okay, so I lied!! Maybe. If you read that headline above, then you’re probably expecting an article on selling. But this article has nothing whatsoever to do with selling. But if you do what this article says, your customers will buy from you all day, everyday. And keep on coming back to buy again! Selling […]
How To Negotiate More Than A Mars Bar & A Cap
Just spent some time tidying up my website for South Coast Track, a wilderness trek I did with my sons a couple of years back, before we start this year’s negotiations with Par Avion Wilderness Tours for their advertising on the site. Shannon, the Big Chief of Par Avion (he insists I call him that)…
Another Sinclair Outsmarts His Team
Just heard my 52 yo brother Bryan from Sinclairs Fitness beat all his much younger employees (30 years younger) in a 11 km Fun Run. Wow! Then I heard from one of his staff members that he told them before the race that if any of them beat him they’d all lose their jobs……not that […]
I Went All Zen Like On His Ass
Have a mate just about to start his own business. It’s his first. He asked me for business advice. I took him aside, got myself into the trance like state and said, slowly and in a deep voice (more credibility when you say stuff in a deep voice): “My son, my advice is simple and […]