If you ever wonder how much you see and hear in the media is bullshit, training or legitimate, have a listen to the A Current Affair interview with the 2 DJ’s who made the prank call to the King Edward VII hospital sparking a terrible chain of events. It’s a beautiful example, I think, of […]
Tailored Media Blog archives for review - page 36 of 96
Check out our extensive articles within our blog categories below.
Dialing Up More Business With Smart Phones
Half the battle of what I do is thinking a bit differently to everybody else. I have to look at business or marketing or a web site and apply a bit of my knowledge, experience and unique perspective to see how it can benefit my clients. Here’s one: A few weeks back my 2 sons […]
Online Shopping Growing Fast
Interesting story just now on News.com.au re online shopping. Here’s the interesting stuff: Local retailers account for almost 75% of the $12.3 billion spent online in past 12 months. Peak sales time is our lunch break, then 8pm – 10pm Under-30s are the fatest growing group of shoppers (almost 50% of all online purchases) Currently […]
Sneaky Email Fooling Plenty Of People
There’s a nice little sneaky email going around that is causing a fair bit of confusion and parting people from their hard earned money. It’s an official looking and sounding email that goes like this: “Attention: Important Notice DOMAIN SERVICE NOTICE As a courtesy to domain name holders, we are sending you this notification for […]
Marketing Is Everything
Marketing is every interaction your business does. It’s just not the newspaper ad or the web site or the billboard. It’s every single interaction your business makes. Sometimes it’s the interaction you don’t make. Yep, ignore a customer and see your business take a hit. I was having lunch today in a coffee shop in […]
Business Genius or Complete Dumbass?
I have a mate who has just had some long awaited business success. This is what he told me after he made the massive deal: “I’m not sure if I was stupid for persevering with the business for so long, Or smart to stick with the business with full faith it would be successful.” The […]
How To Use Facebook To Market Your Holiday Business
Over the years we’ve developed tons of web sites for resorts and general accommodation businesses. It’s been challenging as the market influences have moved considerably, with the push by the major discount services (like Wotif – wasn’t even around when we first started!) having a huge impact. Add to that the large number of sites that display […]
Make It Easy To Use You
Note: I originally published the below article on December 18, 2007. One of the sites we work with is the sports nutrition site, Hammer Nutrition. Hammer Nutrition sponsor a heap of athletes and events. But we talk about only one on a very regular basis and in glowing terms. We publish her photos, race reports […]
The Golden Question
Why this question escapes most web developers who are putting together proposals for prospects, I don’t know. It’s a critical aspect in understanding what you’re doing for the the prospect and why. If you know the answer, and if you don’t then you shouldn’t be in business, then your job of pitching and winning new […]
Why Google Analytics Can Be Very, Very Expensive
So you think Google Analytics is a free web site statistics program that helps you with super in-depth analysis if your web site traffic. Nope, it’s really not. I see Google Analytics as very, very expensive for many people. You see, what happens is this: people spend hours reviewing every tiny detail of every single […]