People I talk with often assume that the marketing we recommend will be expensive. After all, they reason, only the big boys have the money to do really effective marketing. And only by spending a fortune can you generate great sales. Wrong! Your marketing should be cheap. Very cheap. And it should be cheap because […]
Tailored Media Blog archives for review - page 33 of 96
Check out our extensive articles within our blog categories below.
Test, measure and save yourself thousands of dollars
As part of our ongoing marketing we are just about to use what’s called an “Unaddressed Delivery Service.” (That’s a fancy name for having our promotional material dropped into post office boxes.) Just because some marketing is easy doesn’t mean it is cheap. And just because it’s cheap doesn’t mean it’s good value. I’ll use […]
Web Tips Galore
We look at a lot of aspects when developing a web site. Here are a few aspects we consider day to day when developing a site to be as effective as possible. Hope these tips help you. Virtues Of A Minimalistic Home Page The virtues of a minimalistic homepage Serve as a squeeze page (no […]
The 3 step guide to winning prestigious business awards – and getting the biggest bang for your buck
I first realised the power of winning prestigious business awards back in 1999 when my brother Pete won one of the major awards in the city we both live in. I had the chance to, up close and personal, see the incredible impact that an award can have on a business. And what an impact […]
So near yet so far! The worst customer service.
I wrote this article a few years ago but nothing has changed and I think it has some important points in it so here it is again: I have an 11-year-old son called Jack. Jack loves camping. It was Jack’s birthday last week. He received $150 cash from various friends and relatives and had his […]
Size does matter!!
A new study out of the US confirms what short people have always feared – tall people are perceived as more successful and they get paid more! Each 2.5cm apparently adds $US783 ($1135) a year to a person’s income! “Height matters for career success,” said Professor Timothy Judge, whose research found the taller the person […]
Resort web site – how to generate more online bookings
I’d like to start this article a little differently by saying this: The objective of the article is to provide a very simple introduction to search engine rankings. I will provide the very basic elements of achieving high search engine ranking for web sites here, but please be aware that much more information than provided […]
How Much For The World’s Greatest Idea?
Over the years I’ve had people tell me some stupid business ideas and some fantastic business ideas. I’ve signed more Non Disclosure/Confidentiality Agreements than most (about 3 billion!). But here’s the thing: For a silly business idea I’ll pay you $1. For a brilliant business idea I’ll pay you $1. An idea is worth almost […]
Mobile Website Design – What You Need To Know
We’re seeing many web sites these days that have major problems at first glance that are costing them lots and lots of sales. It’s simply because more and more people (up to 70% of web site visitors on some sites) are accessing web sites using mobile devices, whether that be an: iPhone or iPad, a […]
5 Steps To A Better Web Site
Everyone who has a web site wants it performing better. Here are 5 things to do to get your web site working better: 1. Do a survey – use an online service like One Minute Poll. Not only is the feedback extremely useful, but the fact your customers/visitors have done a survey means they’ll buy […]