The goal of the vast majority of web sites is to make the sale. Now the “sale” might be anything from: generating a lead selling a product signing up for a course downloading a report lots of other things Rich Page has an excellent article oh how to skyrocket your conversion and his simple suggestions […]
Tailored Media Blog archives for review - page 32 of 96
Check out our extensive articles within our blog categories below.
Major Email Change At Tailored ….And Why Emails Matter
As you know (yes, yes you do) Brendon is a snake wrestling hero of chickens across this fine nation. You might also know that Brendon’s email address here has been, for many years, admin@tailored.com.au. But that just doesn’t seem to fit the man anymore. It’s a like a guy wearing a sarong – you can […]
Being Found Isn’t Always About Search
I have a client at the moment launching a business with a new concept. That is, it’s a new product that hasn’t been available before. The client wants to be found in Google and, like many, sees this as the easy path to success (it can be for many businesses). But he won’t be found […]
Office Junior Job At Tailored
We’re looking for an Office Junior for the business (based on the Gold Coast) at the minute. The role will include: a bit of web content development and editing work, social media work, data entry, maintenance of client database, taking minutes of meetings, writing reports, general office admin and lots more. The Must Haves Loads […]
Brendon Gets Bitten Twice By 8 Foot Snake
(Must See Video Includes Snake Bites, Blood & Me Locked In A Chook Pen With An 8 Foot Python – The Ultimate Cage Fight) I was in Kempsey on the weekend visiting my wife’s brother and we ventured down to his chook shed. As we got down there he mentioned that something had been eating his […]
How Having Belief In Your Product Impresses Your Target Market
My lovely wife went off the the supermarket the other day and bought a loaf of brown bread (amongst other things). As she exited the supermarket she walked over to the local bakery franchise, Bakers Delight, to buy a pull-apart. The young guy behind the counter saw that she had a loaf of bread in […]
Speed Is Of The Essence
I’ve just interviewed a guy who had purchased a $500 product off one of my clients. I asked him why he chose her product and not someone else’s. He said it was because she answered his email so quickly and seemed so enthusiastic about her product. I’ve written before about a client who has a […]
The Not So Common Way To Assess Advertising Offers
Look, it has to be said: I’m not very smart. But with the marketing we do for various clients I often hear “Wow, that’s a great idea” for things that seem blindingly obvious to me. We have a client who was keen to try advertising via inserting A4 flyers in the local newspaper. $2,400 for […]
How A $300 Fix Is Costing This Business $190,000 A Year
In marketing and business, it’s important that all of your service offering work together to make the sale. I have a neat little example to show how being poor with 1 thing stops a sale completely. You see, I have a local BP Petrol Station about 1 km from where I live. It’s in a […]
Your Product Does Not Sell Itself
I’ve seen lots of great products and services over the years. I’ve marketed lots of them. I haven’t marketed many of them. I once had a client, who had a fantastic new product, reluctant to market his product because he didn’t want other people finding out about it and stealing his idea. I kid you […]