Tom Gilbey has a wine event experience business.
Here’s what he did to raise his profile massively.
Tom ran the London Marathon, stopping every mile to taste a wine. He named 21 of the 25 wines he had correctly.
- Weird (so perfect for PR)
- Engaging
- Differentiates Tom in his market
- Demonstrates his expertise
It was all videoed (of course). 3.2 million views on TikTok so far.
Now he’s receiving massive publicity for his personal brand and his business. Easy!
P.S: I could do what he did. Just without the running!
Cheers