The hot idea for today

It’s hot here. Real hot.

As I said in the other blog – on the home page – I’ve just come in from a run. The reason I ran at 9.30 pm because it has started to cool down.

As I was running I thought about business

One part I was thinking about was this web site. And how I wrote yesterday that there are opportunities everywhere.

I visited the local shopping centre today and it was absolutely packed. People everywhere. It was like Christmas.

I spoke with a client who has a shop there and he was telling me that the place was full because of the hot weather.

“They all come in for the airconditioning. They don’t actually buy anything. They just sit down and rest for hours,” he said.

And sure enough, it was true. There is a retirement home about 100 metres away from the shopping centre. I reckon every single resident was in the centre (the retirement centre doesn’t have airconditioning)!

So here’s the opportunity

Print 10,000 flyers. Get them dropped in 10,000 homes. Advertise your mobile airconditioning units that can be delivered to your door with a simple phone call. And all at a deep, deep discount because you don’t have the overheads of a shop.

Your costs would be about $800. That’s it. Don’t buy your air conditioners until you have orders. And you’ll have orders.

Especially if you telephone 1,000 of those houses your letterbox dropped.

And even more so if you doorknock on 500 doors.

That’s an opportunity.

And you might be real smart about it and measure things

Let’s say 10,000 leaflets gives you 50 sales. But of the 1,000 you ring you make 30 sales. And of the 500 you doorknock you make 20 sales.

Do the math on all of that and see if your cost benefit analysis tell you to keep telephoning and/or keep door knocking. (Psssst. And get a mobile billboard for a week as well. Park that around the area you target.)