When people buy a franchise they do so essentially to access the intellectual property and skills of the company.
For example, if you have no marketing experience it might make sense to get a franchise so you can use the marketing expertise of the parent company.
A Subway has just opened up about 100 metres from the office.
Last week a Subway employee called into every single local business in the area, introduced themselves and gave away free discount cards.
We’ve been in the offices here for 5 years and that is, from memory, the first time any local business has ever called in and introduced themselves and asked for business.
It’s a simple fact that business is about people. The better you know someone the more likely you are to do business with them.
Great work from Subway.
Have you introduced yourself to all potential customers?
Cheers
Yup, it works. 20 years ago I had a restaurant in Gladstone in Qld, and in October I went door knocking on businesses asking for their social secretary. I offered to quote on hosting their office Christmas party.
Result… I booked my restaurant out for office party’s for a period of 5 or 6 weeks prior to the end of year break. The following year many of them automatically returned without being asked.
All it took was a week of footslogging and getting to know people.
More recently I did a similar thing on the Internet, but this time I married may website building skills with my newfound interest and skills in interpreting Currency Trading technical charts, and other peoples desire to learn these high paying skills.
Result… I sold 66 website packages in 21 day’s totalling over $70,000 in sales.