Great marketing is often about context. This is great marketing.

November 18, 2019 by Brendon Sinclair

This sign is great marketing.

It’s great marketing because of context.

You see, it’s on the way up to a cliff-top lookout at Shelly Beach at Manly, NSW. Look outs are, sadly, a place where people can struggle.

So a sign like this on the way up may offer some hope.

Relevant and makes sense. Great marketing.

Cheers
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About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.