If you think back to your younger days watching the football or cricket on your old tube TV set, there will be a few key things you can remember (other than how bushy David Boon’s moustache was or how many beers and pies you think Warney smashed the night before).
You will probably recall seeing a Winfield cigarettes sign or a VB logo donning your favourite team. This my friends, is a beautiful thing I like to call sponsorship.
Think of your favourite sporting team. If I asked you who sponsored them, I am sure you will be able to recall at least one brand. If I said Collingwood, you would say Emirates. If I said Queensland Maroons, you my friend, would say XXXX. And if I mentioned the word Golf (I would say ‘boring’) but you would say Titleist.
Why do you remember these brands?
A report by research experts Neilsen found that 36% of Australians feel more positive about companies that invest in sport. Why? Because Australians love sport and if you support their favourite team, they will be loyal til death!
So, if I sponsor a sporting team, what do I get?
It all depends on your objectives and your budget. Sponsorship can open the door to a whole suite of benefits from signage and logo inclusion to database access and media exposure.
Once you invest in sponsorship, you need to leverage, leverage and leverage. Otherwise, your sponsorship is deader than a doornail. Whatever you are spending on the sponsorship, you need to further invest anywhere up to 50% to bring the partnership to life.
The key to sponsorship is to connect with your audience in a meaningful way.
And that’s what we are here for. We have a specialised sponsorship team experienced in major AFL and NRL sponsorship deals plus grassroots partnerships so we know how to get you the right partnership, at the right price and how to make it work for your brand.
Cheers
