Finding perfectly qualified targets in a small market

Part of our business is managing public speakers. Some of the speakers we manage command $5,500 for a 1 hour speech. That’s good money in anyone’s language.

Companies with the need and the budget for our speakers are limited in number. So the question for us is how to find companies that would pay that sort of money.

Here’s a simple technique we use

* We visit the web sites of all topline public speakers.

* We note down the names and companies of people who provide testimonials for these speakers.

* We begin a marketing campaign to them.

In this sort of industry, as in any sort of industry, testimonials are a powerful testament to establishing credibility to the potential market.

Can you use the names and addresses of your competitor’s customers in a marketing campaign.