Do What Works – It’s Easy

You know, it’s funny.

I think I’m lazy.  Many of us are.

If something is easy or difficult, I’ll always take the easy way out.

If you’re developing a web site a client, or if you’re developing your own site, remember this:

• Make the web site as easy as possible to use (or it won’t get used).
• Make the web site as easy as possible to edit (or it won’t get edited).

Easy works better.  Make it easy to

Hit The Target

• I pay more for being easy to work with.
• I buy more from sites that are easy to use.

Most people do.

Easy works. Easy makes everyone makes more money.