Any Publicity Is Good Publicity…….I Think

A client of mine has received what can only be described as the worst publicity ever for someone in his industry…..or so you’d think.

A disgruntled customer has made allegations and started a lawsuit against his parent company alleging very significant harm from the products he sells.

They’re the sort of claims that you’d think, very reasonably, would have a very significant negative impact on the business. Sink it, most likely.

Record Sales

But here’s the thing – sales have been at record levels ever since the allegations were made.

The more coverage given to to allegations, the better the sales.

I don’t quite understand it, other than maybe the old cliche that any publicity is good publicity.

I never used to believe that until I saw this in action.

I’m not sure of the point of this post, other than to say that when it seems like the end of the world, its usually isn’t.