And Here’s A Great Example Of What I Just Said

Funny how these things happen just after I write about them.

I’m a member of the ‘The Lord’s Taverners’ – a cricketing charity group who raise funds for disadvantaged and underprivileged youth.

One of the ways the charity raises money is via raffles.

In the mail today I received a letter with a raffle ticket

“With only 250 tickets on offer at $50 each, I have taken the liberty of forwarding one of these raffle tickets to you for you to purchase.”

Ha! How good is that – here’s the ticket. Send us the money. None of this mucking around of “Please buying a ticket….” – just “Here it is, send us the money.”

Now, whilst that wouldn’t work in a lot of cases, it does here because I’m a member of the organisation and the gentleman who wrote the letter – Lew Cooper – is someone I know.

I wrote in the blog below:

• tell people
• show people
• do it for people

Lew has gone straight to the “Do it for people.”

Perfect marketing. My $50 is on the way.