Hello. Hope your weekend has gone well. I’ve always been a big fan of using topical events within marketing strategies – can provide great awareness and great impact. Being aligned with something topical can provide superb recognition because people relate to it. We’ve just had a great storm hit our area today. It was a […]
Don’t just charge $45 for an Egg and Bacon McMuffin!
Marketing is about providing a quality experience for your customers. An experience that says to them “Yes, you are important and we’re delighted to have you as a customer.” On the Gold Coast, Australia at the moment we have what’s called Indy. Indy is a car race. It is a very social event and it […]
Who’s the worst person to give you marketing advice
In marketing, there are often many fingers trying to get into the pie. And this little bit of info won’t tell you who the best person is to give you marketing advice. I’m here to tell you who isn’t! Anyone who has a vested interest in what they are recommending to you is not to […]
I don’t know why I keep getting surprised by this
I don’t know why I keep getting surprised by this…… ….but I always am. When we assess a client’s business we take into account an enormous range of aspects. Primary research, secondary information, industry trends…..the list goes on. This research is inevitably expensive for us to compile, time-consuming and exhaustive. And often useless. The best […]
Meeting and exceeding the expectations of your customers
I was reminded of this when I wrote the blog below. It is from a time when I was marketing a private hospital. People pay private health insurance so they get the best of care and the best of service. And a private room when they want one. But it doesn’t always work like that. […]
What gets measured gets done – what that means for you
Just a quick note on reviewing the work practices of your staff with them being aware of it. Remember this: What gets measured gets done. It is far more accurate to measure aspects of your business – such as sales staff – without them being aware. Only then will you get a truly non-biased idea […]
Some great reasons to wear shoes with a big, big heel
A new study out of the US confirms what short people have always feared – tall people are perceived as more successful and they get paid more! Each 2.5cm apparently adds $US783 ($1135) a year to a person’s income! “Height matters for career success,” said Professor Timothy Judge, whose research found the taller the person […]
Would you like sugar with that? How attention to detail impresses
Attention to detail and personalising your customers experience can be a very positive thing. I’ll give you a little story of what happened in our office on Friday that impressed me and the client. A client came in for a meeting. She had been in before. Instead of offering her a “Coffee, tea or cold […]
On doing things differently – for a good reason
I had someone email me and ask why I’m only keeping the Mystery Shopper document on the web for 3 days. “What possible reason could you have for that?” There is a reason, and I think a fairly good reason. I’m using it as an example of this point: I’m trying to make this web […]
Make a new plan Stan
We do quite a deal of consulting on web sites. And more and more these days we consult on the integration of the web into someone’s offline business. It is a critical and potentially huge part of any business and it’s good to see web strategy coming to the front of many people’s business strategy. […]