I was reminded of this when I wrote the blog below. It is from a time when I was marketing a private hospital. People pay private health insurance so they get the best of care and the best of service. And a private room when they want one. But it doesn’t always work like that. […]
What gets measured gets done – what that means for you
Just a quick note on reviewing the work practices of your staff with them being aware of it. Remember this: What gets measured gets done. It is far more accurate to measure aspects of your business – such as sales staff – without them being aware. Only then will you get a truly non-biased idea […]
Some great reasons to wear shoes with a big, big heel
A new study out of the US confirms what short people have always feared – tall people are perceived as more successful and they get paid more! Each 2.5cm apparently adds $US783 ($1135) a year to a person’s income! “Height matters for career success,” said Professor Timothy Judge, whose research found the taller the person […]
Would you like sugar with that? How attention to detail impresses
Attention to detail and personalising your customers experience can be a very positive thing. I’ll give you a little story of what happened in our office on Friday that impressed me and the client. A client came in for a meeting. She had been in before. Instead of offering her a “Coffee, tea or cold […]
On doing things differently – for a good reason
I had someone email me and ask why I’m only keeping the Mystery Shopper document on the web for 3 days. “What possible reason could you have for that?” There is a reason, and I think a fairly good reason. I’m using it as an example of this point: I’m trying to make this web […]
Make a new plan Stan
We do quite a deal of consulting on web sites. And more and more these days we consult on the integration of the web into someone’s offline business. It is a critical and potentially huge part of any business and it’s good to see web strategy coming to the front of many people’s business strategy. […]
The power of testimonials
Testimonials are a very positive aspect of any ongoing marketing action. Testimonials are generally an independent third party endorsement of your product or service. Using testimonials can be a very powerful advertisement for you. We identified an interesting twist to the power of endorsements when we were doing some work for a local telemarketing business. […]
I think I made a mistake
I spent this morning judging TV commercials at a local High School. The school runs an innovative business studies course, of which developing TV commercials is one aspect. The three- (3) judges all ranked the same ad (out of 16) as number 1. But I think I’ve made a mistake! Out of all the ads, […]
The sort of stats marketers love to see
I’ve been reading a small business profile report on the Auto Accessories retail business (we have a client who sells accessories). The report, put together by a government department, details the income and expenses of the various operators (as an aggregate). Those businesses with the highest income also spend more % wise on marketing. In […]
A wonderful marketing opportunity
I have a friend of mine staying with us at the moment. I’ll call him Greg (because that’s his name!). When Greg arrived on the Coast we went off and hired him a car. We had a bit of a chat with the hire car business owner whilst we filled in the paperwork. During […]