Posts by Brendon Sinclair

Howdy. Here’s a way (and I’ve never seen this mentioned before) to make more sales. It is simply this: Get your customers to decide to buy from you quicker. The quicker the decision is made to buy from you, the more sales you can make. So it stands to reason that you should encourage your […]

I flew home from Melbourne yesterday (to the Gold Coast). The two- (2) hour flight went quickly because I was well stocked with newspapers. Had a great day time with the client, then checked out the National Gallery and spent Saturday at the Flemington races watching the Derby (the horse carrying my hard-earned ran second […]

I’m flying to Melbourne tomorrow (2,000 kms away) to see some clients . I organised everything at 2 pm today (5.05 am flight – that’ll teach me for leaving it to the last minute!). I booked my flight, 2 nights accommodation and a hire car all within a matter of minutes using that wonderful medium […]

We have 5 real estate agents within about 30 metres of the office. I was killing some time waiting for someone outside the office the other day when I happened to take a good look at their window displays. They were all the same – except for one 4 out of 5 agents had only […]

I seem to have a bit of a customer service theme going these days. In this blog I’m going to talk about creating the ‘WOW’ factor in the way you do business. Creating a positive experience for your customers can be hugely popular and hugely successful. 1. Give 2 movie tickets to the next 50 […]

Just two- (2) weeks ago a new client gave me the name and contact details of a local recording studio for our possible use in recording speeches, videos, on-hold messages, etc for our clients. I rang the contact – a couple who had just started the business. The guy who answered the phone was very […]

Hello. Hope your weekend has gone well. I’ve always been a big fan of using topical events within marketing strategies – can provide great awareness and great impact. Being aligned with something topical can provide superb recognition because people relate to it. We’ve just had a great storm hit our area today. It was a […]

Marketing is about providing a quality experience for your customers. An experience that says to them “Yes, you are important and we’re delighted to have you as a customer.” On the Gold Coast, Australia at the moment we have what’s called Indy. Indy is a car race. It is a very social event and it […]

In marketing, there are often many fingers trying to get into the pie. And this little bit of info won’t tell you who the best person is to give you marketing advice. I’m here to tell you who isn’t! Anyone who has a vested interest in what they are recommending to you is not to […]

I don’t know why I keep getting surprised by this…… ….but I always am. When we assess a client’s business we take into account an enormous range of aspects. Primary research, secondary information, industry trends…..the list goes on. This research is inevitably expensive for us to compile, time-consuming and exhaustive. And often useless. The best […]