So there I was. At Lilly Pilly’s for dinner on Saturday night as I mentioned below. I was ‘cheerful’ after I’d had a few wines. Happened to strike up a conversation with the restaurant owner and I said what a great idea the 10% discount was. We got chatting about his marketing and I tossed […]
Trust makes it so easy
One of the absolute best things to get from a client is their trust. Once we have that we can provide great solutions at a great price. There’s no ‘mucking around’ trying to ‘sell’ the client on an idea or solution as all you need to say is: “Okay, here’s the problem. These are the […]
Smart idea I hadn’t seen before
I went out for dinner last night with my wife (Mel) and 4 friends to a little restaurant called Lilly Pillys. It’s located just down the road from us in the local shopping centre. Nice little joint with great food and very friendly service. My wife tried to book us in for dinner there […]
What would you think if this happened to you?
We finished some work with a client the other day. After much thought and review (we rang his staff to find out his interests) we decided to buy him a book as a “Thanks for your business” gift. I bought it tonight – it’s a best-selling book written by one of our clients we manage […]
Having daughters increases your divorce risk – what this stuff teaches businesspeople
A recently released survey indicates the following: * The presence of daughters in the family increases the chances of the parents divorcing (in every society studied) * Compared to families with 1 boy, families with 1 girl are 25% more likely to divorce! – that’s in Vietnam (that figure reduces to 5% more likely in […]
Your market segments – focus
When shopping, guys buy the clothing they try on in 65% of cases (for women it’s 25%). So get guys to try stuff on. If a retail store employee speaks with a customer (even if it’s just “Hello”) the conversion sales rate increases. Get your staff to acknowledge every customer. There is a well recognised […]
Virgin Blue – what’s in a name?
I’m flying Virgin Blue from the Gold Coast to Sydney tomorrow. I was just on their web site checking something when I came across a bit of news on one of their pages. How we got our name “We asked Australians to put forward ideas in a radio station competition and were overwhelmed with over […]
I wear the pants in my house (I don’t even believe that!)
I’m going away for the weekend to some resort place a few hours drive away. I’m going with the wife and children and a whole bunch of her friends. Basically all I have to do is get home at 6 tonight and drive down there. That got me thinking. I have never, ever selected (or […]
How to toss $25,000 away without really trying
A company I know a little about has recently had an identity crisis. You see they are the manufacturers/distributors of sporting clothes. They have the product manufactured by a contractor and distribute it out to their retailers. But like many distributors, they became frustrated at the perceived lack of support of their product by the […]
Qualifying your customers for best results
I’m sitting at our outdoor table by the pool as I write this. My wife and son are cooking pancakes for brunch. Along with some ‘real’ coffee. It never ceases to amaze me how technology can connect me to you at any time of the day or night, at just about anywhere in the world……….. […]