Today I want to talk about leveraging. And by that I mean leveraging your marketing to best effect. I thought of this topic when I was watching TV tonight. An ad came on that’s been on for a while. This guy is at the bar when 2 friends come up and plead with him to […]
Why you should charge for workshops and seminars
We are organising our first workshop in our local area. We’ve often had small seminars before, but this one is a fully fledged 4 hour intensive marketing workshop. We’ve hired out a local hotel’s conference room, we’ve organised a terrific workshop and we’re set to put on an intensive and action packed show. It’s been […]
3 – very interesting ads. Well, 1 ad for 3
The new player here in Australia in the communications industry is a company called ‘3’. They have some ads running now that I find very interesting. I think they’ll work wonderfully well. Here’s what happens in the ads. A voice over shows various situations. The commentary goes something like this: “Have you ever noticed that […]
Should I wait until everything is perfect?
Howdy. Hope you weekend has gone well so far. Mine has been quite dull. I’ve almost finished my first e-book. I wrote up a Case Study on the survey. I wrote up a Case Study on a pitch we made for a job. I’ve been going over the changes to be made to the site. […]
Two words to strike fear into the heart of any parent.
“Presentation night.” Two words to put joy into a kid’s heart. “Presentation night.” My 2 boys, Jack and Harry, play cricket with a local club. Love their cricket, as plenty of boys their age do. The cricket season just finished and the presentation night was tonight. 2 hours of about 100 9-14 year old boys […]
Don’t meet expectations
In business you should never meet the expectations of your customers. It’s simply not good enough. Sure, it won’t make you any enemies. But it won’t generate that all-important positive word of mouth about your business. And I try and practice what I preach. Like today for instance. Kimberly won the book I’ve only just […]
Kissing up – and why you don’t have to do it
I played the guy from next door at golf today where he duly delivered me another flogging. My wife (Mel) partnered him, and Scott’s wife was my golf partner. And would you believe it – Mel won the game for them with some sensational putting over the last 2 holes! You have gotta wonder how […]
It’s not about the food. It’s never about the food.
You probably already know this from McDonalds. But it’s not about the food. Last night, the lovely Mel and I thought we’d take the kids out for dinner. We had a chat to the kids and they were very excited. We went to a local restaurant called the “Nine Pines”. Simple restaurant that does of […]
Web site award win for us!
Now I don’t want to brag but……….I’m a winner, winner, winner!! I recently entered the Golden Web Awards. These awards are widely acknowledged as one of the best on the web for recognising web design. I’m a winner! I have won a “….prestigious Golden Web Award” today. I get a little graphic to display on […]
I’m an illogical, sexist, easily influenced idiot. You can call me “Customer”
I’ve changed this blog a few times. I’d write it, but then think – “No, that’s going too far.” Except it isn’t going too far. And here is what I’m talking about. Try these on for size If I walk into a bar and have a beer, I’ll stay longer if the bar person is […]