This post is in response to Aaron’s comments on the blog from yesterday “My question is this: As a web designer, which to you is best… To target a niche (realtors, lawyers, resorts etc.) Or to work for anyone in need of a web presence? In your web design business kit, your way to do […]
As you know, the bit below is interesting!
In my book I mentioned a simple sales technique that you can use when selling something to someone. The technique is a pretty obvious one and well known. It’s the words, “As you know……” as a lead in. “As you know Bob, radio advertising is most effective in branding campaigns…..” Bob will nod and say “Yes” […]
Looking beyond that 5km radius
Hello. Hope you had a good weekend. My daughter Laura studies Japanese at high school and part of the course is visiting Japan next year. The school has an exchange thing going, where Japanese students visit here and our students go over there. This Thursday we are having a Japanese student stay with us for […]
Beaten at Chess by an 11yo
Beaten at Chess by an 11yo I’m at that stage in life where I can still beat my kids at games. Table tennis, tennis, swimming, cricket, soccer, running…..you name it, I have their measure (my kids are 13, 11 and 10). I also know more than them as well. Basically I’m the King of the […]
Newsletter focus
Can I ask a favour? The latest edition of the SitePoint Tribune newsletter has just come out. The newsletter has been going for 300 editions or so and was written by the co-founder of SitePoint, Matt Mickiewicz. It is well-recognised as one of the premier newsletters on the web. SitePoint have over 137,000 subscribers to their […]
Why you don’t want to be # 1
600 great reasons why you don’t want to be # 1 Here are 600 very good reasons why you don’t want to be # 1 on Google Adwords. The Adwords are the ads on the right hand side of the search results on Google. Let’s say you type in “mobile phones” – here are the […]
Taking it with a smile – the case of the lost $50
The digital camera we’ve always used has been a bit of a pain. It’s getting old, the pics aren’t as high res as we’d like, etc, etc. So I thought I would buy a decent new one. Waiting for a Minolta My preference is a digital SLR (Canon EOS), but after speaking with the guy […]
Nature versus nuture
Before we went out for dinner my wife had gone off and done what she calls a “Big Shop.” That’s where she goes to the supermarket with our daughter, they each grab a trolley and they proceed to fill both trollies to the top with food. The bill comes to anywhere between $500-600. The house […]
Providing sponsorship value
A few years back I was managing this athlete. She had quite a high profile, was well respected within her sport and we’d grown her profile to a level where everyone in her home state knew of her. The next step was to generate some decent sponsorship. Now when you look around for sponsorship for […]
Fantastic customer service
2 things fantastic customer service will do for you Hello. In the audio blog below I talk about the importance of fantastic customer service. Not “good” customer service – good customer service service isn’t, well….good enough. If your customers rate your customer service as good they are unlikely to come back and buy from you […]