Posts by Brendon Sinclair

In these enlightened times you could probably develop a good argument that sex doesn’t sell any more. That we’re now too ‘civilised’, too aware of sensitivities related to using sex to sell or just plain over-exposed to pretty women or men being used to sell something. But all that would be wrong. Sex sells. And […]

I read in today’s paper that the Aston Martin used in the James Bond films Thunderball and Goldfinger has sold at auction for more than $2.8 million (AUD) – just under $2.1 million. It’s a 1965 Aston Martin DB which, under normal circumstances, would sell for a lot, lot less than $2.8 million. But, you […]

We’ve all seen businesses use testimonials in their marketing. It aids the credibility of the business to have someone say something good about them. And if the person providing the testimonial is credible to the reader/buyer/viewer/whoever then you are a long way along the road to a sale. One of the best users of a […]

We’re advertising a job here in the office (if you have web skills, video editing skills and audio editing skills then take a look). Of the 24 applications so far, just 4 written to “Brendon Sinclair”. All the rest either don’t write a letter (the majority simply attach their resume and send) or don’t bother […]

Can you shoot and edit video? Are you familiar with the buttons and sliders of a mixer? Are you a whiz at editing audio? Do you have web editing skills? If so, we just might have the perfect job for you! One day you might be producing a podcast, shooting a video interview or developing […]

Part of developing a successful web site is developing a site that achieves high search engines rankings. This is a highly sophisticated part of web work and results only come with countless hours of hard work and the application of specialist knowledge. One of the factors in achieveing high search engine rankings is the number […]

The customer is frequently wrong. There’s no question about that. But we, like all businesses, strive for happy customers so we try our best to make them happy. But sometimes it’s hard. I’m A Plain Speaking Guy I’m a plain speaking guy. I think I’m pretty relaxed about things and a little laid back. But […]

Apologies for the line – it’s a blatant rip off of the Boomtown Rat’s famous song “I don’t like Mondays”. But in the US retailers love Mondays. Especially the Monday after Thanksgiving. It marks a strong day for online holiday shopping. Last year, consumers spent more than $380 million on the Monday after Thanksgiving, a […]

I’ve mentioned the importance of telling a story as part of your marketing in an earlier post. Last week I bought a notebook. It’s called a Moleskine notebook and duly arrived a few days later. “No Ordinary Notebook…..” This is no ordinary notebook. Within the cover the notebook came with a story – printed on […]

To the left you’ll see a mug that was handpainted by my daughter Laura at school 4 months ago. Heh, the lines aren’t so straight but she painted it with love! Laura hadn’t seen the mug for 4 months when in yesterday’s lesson the class had to handpaint drink coasters. Laura said she had the […]