Business is selling, no matter how it’s fluffed up. A lawyer sells his services. A doctor hers. A signwriter theirs. A web developer his. And on it goes. Building Relationships One of the most important elements in business is building the right relationships with the right people. Here’s a story about that. One of our […]
How To Beat Your Best Ever Day’s Sales By 50%
We’ve just (yesterday) uploaded some changes to a web site and the results have been good. The client’s web site had been going for 553 days The client averaged 0.52 sales per day Average sale was $105.35 The most ever sales on 1 day was 6 The site was edited and updated yesterday. Then what […]
Ummmmm…….Shut The Hell Up!
Look, I don’t want to be rude but sometimes it just has to be said. How holiday resorts work here on the Gold Coast is this way: The manager manages the resort – he does the marketing, he keeps the resort neat, he gets the rooms cleaned….he basically takes care of everything. And he gets […]
The First Steps To A Better Web Site
Much of our web development work is redeveloping web sites that don’t work so well. I’ve just finished off a proposal for a client and it’s a process that we know pretty well. Here are the first steps to take in developing a better performing web site (and who says I’m not creative with the […]
The Test So Far
We’ve been testing some search engine optimisation strategies on a single web page on a site over the past 14 days. The page is on a site that has no relevance to what the page is about We’re targeting an pretty competitive keyword The results so far have been interesting. Using some pretty basic strategies […]
Why Having Someone Hate Your Product Sometimes Makes It Easier to Market
Here in Australia we’ve just had probably the most eagerly anticipated boxing match in Australian history. 2 locals fighters, Danny Green and Anthony Mundine, fought in Sydney last night for the chance at a World Title Fight. Huge live crowd in excess of 30,000. Massive interest in pubs and clubs screening the fight. And Pay […]
“If Someone Can’t Spell You Can’t Trust Them.”
You probably think that I make this stuff up. I swear I don’t. I had a meeting with a client today. She’s a client who was very unhappy with our work a few weeks back. She wanted us to start again on her web site and do it her way – that was despite seeming […]
Everything Matters
I took a late lunch today and wandered on down to a local cafe. It was 2 pm, a little late for most people’s lunch, and I was the only person in the place. Jason, the cafe owner who I know, came on over for a chat as I ate lunch He had a bunch […]
Rebranding & Revamping Coffee Shops
Our local coffee shop has been sold and the new owner is doing what most new owners do. He’s shut the doors for a couple of weeks and has gutted the interior and is redeveloping the decor of the coffee shop. He is also giving the coffee shop a new name. I’m never sure why […]
Online Search A Powerful Driver Of Offline Sales
Anecdotally, I’ve always known that our web clients generate a lot of their sales from people who originally found them through their web site. Often on a web site there will be multiple ways to contact the business to buy: direct online sale phone number email address email form Now quite often only the direct […]