The importance of grabbing your prospect’s attention immediately really cannot be understated. We’re all bombarded with marketing messages everyday and it’s tough to break through the clutter. So no clowning around! Media Buyers Survey – zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz I just bought a marketing magazine – as I was walking back to the office with it I came […]
Pretty Works – But Should You Exploit It?
I feel stupid doing it, but I sometimes do. Just like last week. I was chatting to a client about his potential site and, based on the fact that his target market is guys, suggested using photos of attractive staff on his Home Page rather than him. It’s just that using attractive women on a […]
How To Make A Huge Impression With A Tiny Thing
I’m the President of the Palm Beach Scouts – my son Jack is a mad keen Scout. We give out lots of our framed Certificate of Appreciation (below). When we present the Certificate we always make sure that taped to the back of the framed certificate are 2 hooks and nails so the certificate can […]
Warners Joins With YouTube For Revenue Synergy
TechCrunch reports that “….a deal Monday that will put thousands of Warner music videos on the video sharing site (YouTube) and allow user created videos to legally use Warner owned music. YouTube is reported to have created technology that will automatically detect when copyrighted music is used in videos, give Warner the right to accept […]
Why You Might Not Need That Full Page Ad
I have a client who is in a fairly specialised niche. He takes a full page Yellow Pages advertisement every year because his main competitor does. In fact the rep says to my client “You need to take a full page ad because your competitor does. You don’t want him to get an advantage do […]
How TV Ads Can Shoot Your Competitors Sales Through The Roof
As a manufacturer or distributor of products there can be huge frustration in getting your product in front of your target market. I have a distributor client who sells a health related product who is so fed up with super-slim margins, no retailer support and slow payments from retailers that he has (successfully) started to […]
120,000 Reasons To Measure Your Yellow Pages Ads
I just called into a client’s business to say hello. Whilst I was there he mentioned he’d drastically reduced his Yellow Pages Phone Book advertising spend – from $120,000 pa down to the absolute minimum. You see, this guy measures how his marketing is working – as we all should. And he found that over […]
What Everyone Ought To Know About Search Engine Rankings
It pays to be # 1 ranking for the keyword you’re targeting. Really pays. Really, really pays. A post over on Earners Forum details some data crunching from the recently (and short lived) data release from AOL. Total Searches: 9,038,794 Total Clicks: 4,926,623 Click Rank # 1: 2,075,765 Click Rank # 2: 586,100 = 3.5x […]
Google Goes Offensive With Click Fraud Allegations
Google has come out swinging in the ongoing issue of click fraud. On their Inside AdWords site, Google basically says “Click fraud measurement numbers have been exagerrated because the clowns making the allegations are using flawed logic and processes.” Read the full article here.
“Thought You Might Be Interested in This”
A fax came through this afternoon from a debt collection agency. They were offering their services to us to follow up on slow payers. Scrawled at the top of the fax page was a handwritten “Thought you might be interested in this.” There was a very difficult to read signature under that. The Oldest Trick […]