Just chatting with an old client – he’s been a client for close on 10 years. He asked us to do another web site for him – this is about the 4th one I think, from memory. He said, “Register the domain, organise hosting, etc.” His offsider, his numbers man, said “But if we register […]
Bad Brand Form From Bond
Daniel Craig, who plays the new James Bond, arrived here in Australia. From news reports he had “……a more downbeat look, topped off with a rather unflattering blue beanie over his famed blond hair. Lacking any of the Bond aura, a shaken but not stirred Craig was whisked through Sydney airport…” Clown. He’s a brand […]
Hit A Bump On The Road!
Oh my goodness. Today I turn 40. That’s a bump on the road. Man, I can’t believe it. Seems like just yesterday I was turning 18. Had a nice day on Saturday – tennis with 7 mates where we had a doubles championship – I lost. Then we all went to the horse races – […]
Please Get A Blog – I’m Begging You
I tell anyone who will listen that their business should have a blog (definition here). From Naked Conversations: “Mahon has been coming to New York for years, to serve a smattering of American clientele. The economics are such that if he sells two suits each time, it pays for the trip. If he sells three, […]
“I’ll Send It Immediately”
I’m doing some working for a marketing client and for us to start this work – which he says is “extremely urgent” – all we need is for him to send us one- (1) file from his computer via email. I’ve emailed him 3 times requesting the file. I’ve called him twice. I even offered […]
30,000 Reasons You Should Speak For Free
As you might know I bit of public speaking to business groups, universities and the like. Although it takes a lot of time and energy to put together a speech – a minimum of 2 days up to 100 hours work for a 20-30 minute speech – many of the speech I do are done […]
The Top 2 Ways To Increase Your Web Site Profits
1. Get more target, well-qualified visitors to your site who want to buy what you sell – that’s done through search engine optimisation (getting high ranks) and Pay per Click advertising (i.e. Google AdWords). 2. Increase the number of people buying – do that by getting more to your site at the same conversion rate […]
Why You Need To Keep Your (Online) Nose Clean
I had a lunchtime meeting at a cafe yesterday with a fellow I’ve done a little work for. We were chatting about us doing a little more work for him. One thing that became clear throughout the meeting was that this fellow knew an enormous amount about me, about this business and about the work […]
A Trick For The Unwary
My two- (2) sons – Jack (14) and Harry (12) – and I raced a 5km fun run on Sunday. I managed to grab Jack with about 20 metres to go for an easy 2 second win! (Sure, I couldn’t stand for about 4 minutes after, but that’s beside the point.) Harry trotted in 7 […]
Loving Your Work Melbourne Victory
Melbourne Victory is one of the teams in the A League – Australia’s premier football (soccer) league. This weekend in Melbourne, 2 Australian Rules Football (AFL) teams are playing off in the Grand Final. It’s the Australian equivalent of the Super Bowl – in excess of 100,000 fans watch live with millions more around the […]