I’m doing some link analysis of some sites at the moment – that is, I’m trying to ascertain the value to client sites of links coming in from other web sites. And by ‘value’ I mean the advantage the link gives to my client in terms of: increased search engine ranking increased visibility/branding increased visitor […]
How (And Why) To Write A Blog Post
I spoke with a person yesterday about a new web site for their business. One of the recommendations I made was for a blog – that is, a site where they update with news and information on a regular basis. Like I do here. I was just reading Scott Adam’s (the creator of Dilbert fame) […]
How To Get A Brochure Designed & Written In 24 Hours
Here’s the power of relationships at work. A client asked us yesterday to go from zero to a completed brochure by today. We accepted the gig because we’ve worked with him for years and he knows us well. We asked our graphic artist to do the design. He did because we’ve worked with him for […]
Why You Need To Be Right At The Top Of Search Engines
I see this all the time. If I have a client in the office and they’re doing a search for something, they almost never look beyond the top 3 or 4 results that the search engine provides. They’ll just move onto a different search term. People Usually Look At The First 3 Or 4 Search […]
The Frustrating Thing For Vitamin Sellers, Pharmacies, Etc
Because of the huge amount of spam thrown at pharmacy web sites – I blame Viagra for it all (!) – it must be very frustrating for companies with quality vitamins and vitamin supplement sites trying to get noticed amongst all the clutter. After all, a dietary supplement site will probably be lumped in with […]
Five Things You Probably Don’t Know About Me
There’s been a blogging game going on for a while where you get ‘tagged’ and have to provide 5 things people don’t know about you. My online mate Dave tagged me, so here goes: Couldn’t Speak, Couldn’t Swim & Faked Sickness 1. When I was a kid I had such a bad stutter that I […]
Qualitative Research, Decisions & Impacts
As we near the end of the working year, it’s always good to look back at what has worked for us. One thing we’ve done a little more of this year is qualitative research – that is we’ve measured the quality over and above the quantity. And we’ve identified what sort of quality clients we’ve […]
It’s Not What You Think It Is
Why we buy what we buy is rarely about what we think it is. Let’s take a restaurant meal for example. On Thursday I went and had a meal at a restaurant directly across the road from the office. I’ve been there 3 times in the past 3 weeks. My wife has been 5 or […]
Santa’s Blog – Worth A Look
Although (surprisingly) Santa doesn’t sell last minute Christmas gifts – I just wonder how long before he opens up an e-commerce store – he does have an excellent blog. I particulary liked the 100 Things About Santa list, with my favourites being: # 71. My favorite color is not red. It is blue. # 57. […]
Useful Tool For Measuring Your Web Site Effectiveness
Making more sales is the aim of every e-commerce web site owner. More sales = more profit. Here’s an excellent tool that shows you what a huge difference increasing conversion rates makes. Hope you find that useful.