People are always coming to us for an edge in their web site marketing or development and we can generally help fairly quickly. After all, we do this all day every day and know the industry inside out. The quickest and easiest action we take is to simply start testing what’s happening on a web […]
A Sign Of Creativity & Thinking Outside The Square
I drove past a house for sale an hour or so ago. The house is being sold by a Remax.com.au agent called Joe Farr (I would link through to Joe’s profile but the Remax site doesn’t enable it). I didn’t have a camera so couldn’t take a pic, but here’s my artist’s impression anyway: Ha! […]
Refinance Home Loan – Big Decisions
I was asked to review a web site that helps people refinance their home loan and one of the first things I look at it the choice influences on people about to refinance their home loan. I think the top 3 choice influences would be: interest rate ease of getting a home loan (as in […]
Speaking of Crap: Pirates of the Caribbean
Pirates are doing some robbing with this movie…..but it ain’t Capt’n Jack Sparrow taking your money! I went to see Pirates of the Caribbean on Saturday night with my kids and a neighbourhood kid and was robbed of a bit over $50 at the door. How they can charge for this piece of rubbish is […]
Women Do It For Longer
eMarketer reports that men are online more often, but women stay longer. Women ages 18 to 34 account for 27% more of total time spent online in the UK than men their same age, according to Nielsen//NetRatings data released in May 2007. The ONS data indicate that despite the frequency of their online visits, men […]
Wine, Women……And A Pair Of Ugg Boots
I gave a speech to a Chamber of Commerce group recently and after the speech I wrote to the brilliant organiser (Lindsey) and said “Thanks for being so helpful.” We’d been taking about the beautiful De Bortoli Noble One wine (De Bortoli wines donated 2 bottles of wine to me as the speaker), so as […]
How To Know Exactly What Your Readers Want
Developing the right content for your web site can sometimes be a tricky business. After all, you can never be sure of what your visitors want to read. Or can you? I always say that my biggest strength is that I don’t know much at all. And it’s true. The Only Thing I Can Do […]
How To Lose A Client In 1 Easy Step
I lost a client a while back. When we went to register her domain name (a .com.au) we needed the clients ABN (a business number). Because she didn’t have an ABN we weren’t able to progress in the purchasing process. I rang the domain name registrar and mentioned the client didn’t have an ABN so […]
Localising Your Web Site
We talked below how people like to deal with sites that are close to them – for example, UK searchers tend to visit .co.uk sites because they believe the site will be more relevant. So a couple of ways to assist the visitor perception that you are local is with: relevant domain name (i.e. if […]
The Reason Nurses Get All The Trust
I’ve been giving more thought to this credibility issue I discussed below. As regular readers might know, in my deep dark past I was a nursing sister/male nurse. I was talking with an old nursing colleague the other day and we were talking about why it’s such a trusted occupation. That’s easy – essentially nurses […]