It’s Mark Wielgus who runs 45n5.com. A different way to give a shout out to others – great stuff by Mark. (Thanks to Shawn Collins for the heads up.)
How To Do A Survey
I was thinking today…….I do it occasionally ;o) Yesterday I was speaking with a client about surveys and the most effective way to get them done. When I say “effective” I don’t mean getting the most done in the shortest period of time. I mean “effective” across a whole range of criteria that includes: useful […]
The One Thing You MUST NOT Do With Your Web Site
……is get it built and then leave it there to be found. Get your web site built and then market the hell out of it. Search engine work Pay per click ads Article distribution Print ads Signage Offline PR Online PR and much, much more If you build your web site and don’t market it, […]
The Same Reason You Don’t Want Britney Spears Promoting Your Child Care Centre
Here in Australia we have a well known ex-sportsman called Glenn McGrath. Glenn is promoting a carbon offset program via Landcare Australia. That’s great – using his profile to help a good cause. But here’s the thing – Glenn drives a Hummer. Yep, a Hummer. The gas guzzling, planet destroying monstrosity of a car. Glenn […]
The 8 Steps To Great Media Coverage
I’ve had a couple of people ask me about the tricks to getting the excellent media coverage our Perth to Paradise ride received: Firstly, there really aren’t any ‘tricks’……but you do have to give a bit of strategic thought to what you’re doing and why. Whilst what I’m about to say might appear a bit […]
Why Didn’t The Newspaper Show My Face??!
After last week’s media interviews when launching the Perth to Paradise bike ride, we made the local newspaper today (I’ve just popped the article below). Incredibly (!!) they decide to run just the picture of Jack by himself. Not the shot of Jack and I together. I can’t imagine why. After all, take a look […]
TV Commercial Production
David Simpson is a mate of mine who runs a TV commercial production business here on the Gold Coast. He produces commercials for agencies all over Australia (and beyond) and we were talking today on how the Internet has revolutionised his industry. You see, now you can get a TV commercial produced (and aired) for […]
Any Publicity Is Good Publicity…….I Think
A client of mine has received what can only be described as the worst publicity ever for someone in his industry…..or so you’d think. A disgruntled customer has made allegations and started a lawsuit against his parent company alleging very significant harm from the products he sells. They’re the sort of claims that you’d think, […]
Opportunistic Marketing
Here’s some good opportunistic marketing. I’m a big fan of Arrested Development – a US comedy. I have the DVD box set and have just watched the entire series. One of the episodes mentions a web site (very briefly) called www.imoscar.com. Being the marketing guy I am I had to take a look to see […]
Severe Case Of PFO – What The??!
“Okay, we have a patient here with PFO……” “Give it stat and then move to prn…..” “We need a bit of link love……” All of those make perfect sense to me Here are the translations. This patient was pissed (drunk) and fell over (PFO) and hurt himself – a very common description when you work […]