I’ve always been a big fan of Max Markson, one of Australia’s leading agents of all things celebrity. Max never takes anything too seriously (except his 20%!) and finds an angle in everything for his clients. Tania Zaetta is a C A (sorry Max) grade celebrity here in Australia. She was accused last year of having had sex with troops […]
It’s The Market
“Fellow designers: Please stop participating in contests. You r devaluing the industry.“ – Lawrence Andrew – Tweet It’s the market……. you know, that enormous thing you’re involved in. A fairly recent evolution in online web design is the design contest.Essentially how it works is this: Someone wants a web site designed. They go to one […]
Fake Video Star Goes Into Hiding
And the fiasco with the “Best Job In The World” fake video turns completely and utterly to crap. You’d think the ad guru’s response would be considered, genuine and useful. Ummmm, no. Here’s the response from Rhiannon Craig, Cummins Nitro employee (digital project manager), who starred in the video. “Feeling very uncomfortable with the level […]
The Secret Of Seling
Years ago I dealt with a woman who was, when compared to all of her colleagues in the same real estate office and industry, amazingly successful. In my dealings with her I didn’t see anything special though – no better or worse than anyone else. I couldn’t figure out why she made so many sales. […]
Get Google To Do Your Work……For Free
I’ve mentioned before on this site the importance of doing keyword research before you start thinking about how to get your client’s web site to the top of the search engines. I had a neat example the other day – I have a client who provides helicopter rides on the Gold Coast. Should we target […]
The Next Thing To Do When You Are Rejected
Here’s a simple idea I mention in my Web Design Business Kit and one we can all easily use. When you’re proposal gets rejected the very next thing you do is something very few people do. Say “Thanks for rejecting me.” Yep, as soon as you return to your office/home/lair shoot off a “Thanks for […]
“Get Lost Creep” – What To Do When You Hear Those Words
We all get rejected at some stage. Whether it’s a pretty girl/guy or a business proposition, “Get lost creep” could well be a phrase you hear. I can’t help you score more with the ladies (!), but here’s what to do when a prospect rejects your web site proposal. It’s a simple enough strategy – […]
How Having Confidence Can Destroy Your Business
After yesterday’s post, someone asked me if having absolute confidence in yourself can be a bad thing. Of course it can. It can be a terrible thing. 2 of my brothers and I all have similar personalities – we’re very driven and very, very competitive. One brother goes as far to describes his drive to […]
How I Learnt Tons Of Brilliant Marketing Ideas (For Free)……And You Can Too
Over the years I’ve used literally hundreds of great marketing ideas. These marketing ideas have been instrumental in helping me build my web design business to exactly where I want it. How I learnt a lot of those marketing ideas is pretty simple……… I cheated! Here’s what I would do: 1. I’d visit someone’s web […]
Brilliant Marketing…..Or Crap Marketing (I Don’t Know Yet)
The Prime Minister of Australia (Kevin Rudd) now has a Twitter account. If it’s really him writing in it then it’s brilliant, savvy marketing. If it’s not him, then it’s the worst marketing in the world. On reflection, it has to be him. He can’t lie about it being him doing the writing.