With my marketing background I’ve seen tons of businesses from the inside. Great big businesses, Hugely successful businesses, Small businesses, Crap businesses. The success or failure of every business comes down to 1 simple thing: Do they provide or find the right solution for the customer. All business is, is finding solutions.
How A Smart Operator Develops His Web Site
Anthony and I spent the past couple of days with one of our clients who is a smart operator. This guy has just taken over a business and he wants the current web site redeveloped. The Web Site Isn’t An Expense He doesn’t see his web site as an expense at all. That’s the last […]
Why Looks Don’t Matter (Too Much)
I’ve just read a web designer’s web site where he promises to make you a site that “Looks The Way You Want It To Look”. That’s the last thing we’d do! A successful web site isn’t about how it looks. It’s about 1,000 different things and if you spend the majority of your time, effort […]
“There Has To Be A Catch……Haven’t Found It Yet”
Testimonials are an important part of demonstrating just how you do business. Let’s face it, most web business can do the same sort of work – it’s how you do business that makes the difference. Ian Sylvester runs a motorcycle hire business in Tasmania and sent through these kind words just now: “….There Has To […]
The Write Way To Success (And Good Manners)
My son Jack (AKA Golden Boy) was recently a finalist in a major community awards here in Australia. The winners were announced for each of the 4 categories at a formal cocktail party in Brisbane, complete with tons of food, drink and music. It was a beautifully organised evening with nothing left to chance. Let […]
Blind Contest Sees No Boost (So Far)
One of the ways we like to mix up how we design our web sites is that, well, we don’t. You see, we sometimes get our sites designed by others. Gives us a fresh perspective and a different angle we might not have otherwise thought of. Design Contests One way we get others designing our […]
Everything Matters – Looking For Clues Not To Buy
A few mates and I are heading to New Zealand next year to ride motorbikes, booze and generally live it up away from the disapproving glares our our collective wives. Sometimes I write stuff with my fingers crossed, hoping to find that fine line between what’s funny/amusing/slightly offensive and what my wife might kill me […]
Rocking Chair – The Modern Day Version
Just launched a lovely little web site for a rocking chair retailer here in Queensland. This new Glider Chair is the modern day rocking chair and are about the most comfortable chair I’ve ever sat on. Check it out if you’re keen for a great rocking chair (and you want to save hundreds of $$$).
Gold Coast Accommodation Reviews Launched
One of the things that happens if you’ve been a web developer for quite some time is that you develop a whole range of skills in business, not just web development. It makes sense to develop your own web sites for a whole bunch of reasons: The cost of entry into a market is very […]
Glider Chairs Rocking Along
Till last week I’d never heard of glider chairs – turns out they’re a modern day rocking chair, but all plush and comfortable. Something like a glider chair makes you think about your web site strategies when you look at what people search for. Essentially you have to be up with the jargon of your […]