Below is my top 5 list on what you should be doing with your web site today to make it more successful tomorrow. 1. Install Google Analytics – gives brilliant data on your web site visitors. You can only make the right future decisions based on past data, and that past data is great as […]
Your Web Site Store Position – Busy Shopping Centre or Quiet Suburban Street?
Every store pays rent. The store in your local shopping centre pays a premium to be in your local shopping centre. That same sized store in a quiet suburban street doesn’t pay nearly as much rent – but then they don’t get as nearly as much passing traffic. An Online Store Pays 2 Types of […]
South Coast Track Resource Site
After my sons and I completed the 84 km wilderness walk along Tasmania’s South Coast Track, we decided to pop up a web site with, hopefully, useful information for others looking to do this walk. The site contains: Tons of useful information Gear recommendations (including spreadsheets you can download) Over 180 photos Videos Much more […]
2 handy tips for New Year negotiations
This article is about providing 2 tips in business. Simple tips that make sense and work well. They are related to selling your stuff for more (or just selling more) and negotiating a little better (you’ll love this tip – you don’t actually have to do anything!). Law of scarcity I first saw this in […]
Everything Impacts Your Brand AND Your Business
I just did a quick deal yesterday with a guy in Tasmania. The deal, like almost all business deals, went like this: He had something of value I wanted – a domain name. I emailed him and asked if the domain name was for sale. He emailed back with “Yes, for X it is.” I […]
Wait For The Offer
Last night my lovely 18 yo daughter said to her 15 yo brother Harry: “Harry, would you like a job?” Harry, being stupid and 15, assumed he was about to be asked to clean dishes, mow a lawn or some other such injustice and immediately replied with: “Not interested.” Then he thought for a few […]
The Secret Of Marketing
The secret of marketing is simple. Do something. Something. Anything. Anytime. Anywhere. But something. Leaflet drop. Publicity stunt. Sponsor an event. I don’t care. Just do something. See if it works. If it does, do it again. (And do something else as well.) If it doesn’t work, do something else. And that is marketing.
Web Site Design Basics
One of the challenges we have as web developers is developing sites that are user friendly for everyone. You see, people use : different browsers, different screen resolutions, they absorb information differently, different colours mean different things to different people, and lots more. People Aren’t So Smart One thing you really need to consider when […]
Diagnosis: More Sales
The way The Athlete’s Foot sells athletic footwear makes complete sense to me. Simple Needs Analysis You walk into the store and they do a simple needs analysis – “What will you be doing in the shoes?” They then get you to stand on a pressure mat, which tells them what way your foot goes […]
Crisis Management Means Doing The Right Thing
Here on the Gold Coast, Australia surf life saving clubs are a big part of the local life. Kids join at a young age and learn surf swimming skills and progress through to being sully fledged surf life savers, patrolling the beaches in the summer to help swimmers who get into trouble. There are clubs […]