One of our long term clients of ours (they’ve been with us for 10 or so years) have had 3 different web sites with us, all in the same industry. 2 of those sites have been very successful and the latest site was developed based on twhat worked with the previous 2 web sites. But […]
Step 5 – Get Involved In Your Web Site Niche/Community
Okay, you’ve launched your web site and started marketing it. Because you’re smarter than the usual bear, you’ve found my web site and read all the articles, over 2,200 blog posts and free stuff on this site. Then you stumbled across this series on web site marketing and, following what I’ve suggested have already: Step […]
Launched Your New Web Site – Now What The Hell Do You Do??
It’s always exciting when you launch your new web site. It’s shiny and new and you’re excited to have the chance to really impress your customers with the new style and information. But you have 1 big problem: There are already millions of web sites also competing for your customer’s attention. So what do you […]
An Excellent Problem To Have
I was speaking today with a client after we suggested some specific advertising for his business. His reply was this (now this is a nice problem): “We can’t handle any more customers! The car-park is overflowing and the business simply cannot logistically cope with increased numbers!’ What A Great Problem To Have! This client is […]
Are you easy? Simple steps to more customers
Making things easy for your customers is essential to maximise your sales. After last night’s dinner, I had a little sleep in. I woke about 9 am and, with my daughter, wandered down to the local shopping centre to buy the Sunday papers. As I entered the shopping centre carpark I could see a huge […]
A Lesson In Value (& The Best Photo I Have)
On the weekend an old mate sent me a photo I’d never seen before. It was a photo of me during a football game when I was about 8 years old – that’s me kicking the ball. Within 24 hours of getting the photo I’d had it printed and had it on the wall. A […]
Best Way To Dry A Baby: Spin Cycle or Microwave?
Nice headline huh??! Attention grabbing – makes you go “What the…….????!” The headline is inspired by the work of Matthew Inman, he of The Oatmeal fame. You see, Matthew has built a nice little niche for himself online by using his outrageous headings and online comics to grab attention. Once he’s grabbed your attention, you […]
Why Social Networking Is Going To Kick Search Ass
Just so we’re clear, by “Social Networking” I mostly mean Facebook, with a dash of Twitter thrown in. By “Search”, I mostly mean Google. And here’s why Facebook is going to kick Google’s ass (over time, not for the next year or 2) It’s All About Who You & I Trust You see, it’s all about trust. Let’s say I do […]
20,000 Reasons To Get To The Top Of Google
I’ve just returned from a motorbike tour around New Zealand with 4 mates. The trip really reinforced to me the absolute importance of having high search engine rankings (mostly in Google) and a well crafted web site. You see, we spent a whole chunk of money on various things: motorbike hire was about $8,000 AUD […]
2 Simple Steps To Web Site Success
One of the more frequent questions I get asked is “How can I get my web site working better?” The answer is simple: just do 2 things. These things aren’t difficult and there is no great secret involved. With just a little time and effort your web site can be the great asset it ought […]