I just got sent a draft of a customer’s email newsletter. Thought my response might be useful for those writing web pages and newsletter. ================= Thanks Brooke Looking good. Quick tip – break your paragraphs up a bit. Way too much text which puts people off reading. You can break the text up in a […]
The Other Great Thing Surveys Give You
The other great thing surveys give you, aside from very useful information, is an opportunity to contact your target market. Let’s look at the contacts made for my latest client doing a survey: Email sent – Please do survey Email sent – Reminder to do the survey Email sent – Final reminder to do survey […]
Deserting Rugby Players Show The Power Of The Personal Brand
Here in Australia a couple of star players from the National Rugby League (NRL) code have signed multi-million dollar deals to switch football codes and play Australian Rules Football (AFL), a very different sort of game. It’s almost akin to a US basketball star at the peak of his career switching to play baseball – […]
Keep It Simple For The Stupid People
Have you ever wondered just how simple you need to make your web site or advertising material? Have you ever wondered just how little attention people pay? Well. here’s a neat little example. You see, 4 years ago I wrote a little blog post about the marketing of Quilton toilet paper. Amazed That People Think […]
Social Networks Now Outstripping Google & Friends
Some interesting information with UK Hitwise claiming that “social network sites now receive more UK Internet visits than search engines…..May was the first ever month that social networks have been more popular than search engines in the UK.” Of the social network sites visited in the UK, Facebook accounts for 55% of all visits, almost […]
Best Value Dinner I’ve Ever Had – But Up The Creek Doesn’t Have Any Customers
My wife and I went out for dinner on Saturday night with some friends. We went to a little restaurant near our home called ‘Up the Creek’. (Yes, it is indeed situated next to a large creek!) The restaurant has a special deal going: 2 main courses and a bottle of wine for $30. Incredible […]
Low Expectations Make For A Great Date (And You Don’t Really Need That iPad)
I was talking with a client today who is in the dating business. She told me they have the most luck matching up a certain nationality of women because, in her words: “As long as the guy isn’t an alcoholic, doesn’t gamble all their money away and doesn’t beat her, she doesn’t care what he […]
How To Build A Successful Web Site
One of our long term clients of ours (they’ve been with us for 10 or so years) have had 3 different web sites with us, all in the same industry. 2 of those sites have been very successful and the latest site was developed based on twhat worked with the previous 2 web sites. But […]
Step 5 – Get Involved In Your Web Site Niche/Community
Okay, you’ve launched your web site and started marketing it. Because you’re smarter than the usual bear, you’ve found my web site and read all the articles, over 2,200 blog posts and free stuff on this site. Then you stumbled across this series on web site marketing and, following what I’ve suggested have already: Step […]
Launched Your New Web Site – Now What The Hell Do You Do??
It’s always exciting when you launch your new web site. It’s shiny and new and you’re excited to have the chance to really impress your customers with the new style and information. But you have 1 big problem: There are already millions of web sites also competing for your customer’s attention. So what do you […]