I’ve had a few emails and calls regarding a previous blog post about Google AdWords advertising from a couple of days ago. The main question being how do you get campaigns so efficient. Well, the first answer to that is start measuring what happens on your site. Here’s an email I sent a client today […]
Dress For Success – Perception Is Reality
Note: This is an old post from years back, but it’s still as relevant today as it was then. I’m a Hottie! The good thing about having small children is that you can generally teach them to say whatever you want. In my case the question is, “Am I good looking?” Each and every one […]
Why I Don’t Like One Of Our Business Models
One of the web marketing things we do here at Tailored is managing client’s Google AdWords pay per click ad campaigns. It’s something I’ve been doing for years and have a fair bit of success at. We generally charge a set up fee and then 15% of the ad spend or $50 per month (whichever […]
Why Ordering Triples Tells What Sort Of Person You Are
A business owner client told me a story earlier of taking her team (and partners) out to dinner for a Christmas celebration a few years back. A nice fancy restaurant was chosen and guests were told that the food and drink was on the business. Terrific – a nice reward from a generous host for […]
Don’t be tight with your money – know when to spend
As you may have read elsewhere on this web site, one of my bigger business successes is a health products web site. Here’s the story of how that came about. “Brendon, I’ve made a cream” I got a call from a guy who said “Brendon, I’ve made a cream for eczema. I want you to […]
How Teaching Manners To Kids Relates To Business
Rewarded behaviour gets repeated. Pretty simple really. Whatever behaviour you want, reward those who demonstrate that behaviour. 1. You have a great employee who has just gone out of his way to serve a customer. Reward that behaviour: can be as simple as a “Thank you”, movie tickets, a bottle of wine, whatever. 2. You […]
How To Teach Manners To Kids (& 91% Of Parents Are Complete Idiots)
In a recent survey here in Australia, the lack of manners is a worry for parents. A staggering 91% of those surveyed want values and manners taught in schools! What a bunch of idiot parents! The Simple Way To Teach Basic Manners Here’s the simple and effective way to teach your kids manners (it’s what […]
Your Goals Should Drive Your Web Development
An important (super important) consideration when you develop your web site is what’s driving the development? Do you want the site to look pretty? Do you want it to make sales? Have you got a goal of getting 10,000 newsletter subscribers within the first 2 months of operation? What’s your marketing plan for the site? […]
Save Yourself $100 And Miss Out On $2.5 Million
Ooooooops. It’s been 8 days since I last posted. That has to be some sort of record. Been flat out with a few sites. A couple of them have just had mentions on major TV shows here in Australia. With one of those sites we had a whole range of things to do, but it’s […]
1 Simple Step To Customer/Supplier Loyalty
It can be hard to build a working relationship with customers or suppliers. But there is 1 very simple step that helps a lot: Beer. Yep, beer. Boags Premium Beer to be precise. You see, Dan Rippon does computer repairs in Tweed Heads and beyond. And Dan’s been appreciate of some information and inspiration I’ve given him over […]