I often speak of standing out in your marketing of your business. How you have to get noticed. After all, no good have a business that no-one needing your product or service knows about. Letterbox Drops I’ve never been a big fan of letterbox leaflet drops. That’s because what happens is you pay a company […]
Why It Doesn’t Matter If YOU Don’t Like This Web Site
The biggest part of our business is web development – that is we: design, develop and market web sites. Sometimes we’ll do one of those 3, mostly we do it all. Whatever the client needs. One thing I’ve been aware of over the years is that this site isn’t a typical web developers web site. […]
Want A Smaller Arse & More Sex?
Want a smaller arse and more sex? Then go to a personal trainer. I’ve just done an interview with the team at The Trackster where I mention that most personal trainer clients just care about getting a smaller arse. People who go to personal trainers aren’t interested in the qualifications of the personal trainer. They’re […]
Okay, Let’s Run Some Numbers On The Ferrari
Some people don’t like my Ferrari idea. They see it as impractical and, as one guy said, I “…..must be a moron for floating that stupid idea.” But here’s the thing. This stuff works. And it works because it’s not usual. Because it’s not usual, it gets noticed and commented on. It builds your brand. […]
Why it doesn’t matter if your business idea is already taken
As a marketing guy I get to see a lot of new business ideas. And a lot of old ideas. Some good, some bad. Do you have a business idea that could make you millions? Good for you. Pursue your dreams and I hope you make it big. Real big. But a new idea isn’t […]
Youth Hostel in Devonport Remarkably Remarkable!
As regular readers know, I crap on a fair bit about being remarkable in your business so that people remark on it to others. Word of mouth is often the most powerful marketing asset for any business, but most don’t actively set out to generate amazing stories because, well, because it’s often just easier to […]
2 Decisions About Hookers & Forrest Gump
I made a couple of decisions today that went against the advice of the guys in the office. 2 decisions that could, very easily, impact very significantly on the number of speeches I get booked for in the next few months. If I’m wrong, and I often am, then these 2 quick decisions – I […]
Now This Is A Review!
We help one of our clients in his responses to his Trip Advisor (accommodation review site) reviews – our client owns a holiday resort. Just come across the best line I’ve seen on the site: “Maybe the only disadvantage in my review, I cannot find that exact and beautiful words to describe the unit I […]
Good Things Come In Small Packages
Small business fights for survival as big operators continue to muscle in on the market. The conglomerates have the upper hand because of their buying and pricing power, management systems and marketing experience. Undoubtedly big operators have significant advantages, but small business has its benefits too. To increase market share, boost productivity and widen profit […]
Why I’m The World’s Best Web Designer According To Google (or How To Achieve High Search Engine Rankings)
Make no mistake about it – high search engine rankings can have a very significant impact on your business. Imagine thousands of new customers coming onto your site after searching for the product or service you sell. It’s like having the best store in the best position in the best street. And you don’t have […]