I’m sitting here reading a marketing magazine (the creative genius behind it called it….’Marketing’. I actually love the name. Perfectly descriptive and you know exactly what it is about). Anyway… …in the back of the magazine they have the usual classified ads. One such ad reads something like: Top 5 reasons why this ad is […]
Why your marketing should be as cheap as chips
(If your marketing isn’t, then you’re doing it wrong) Chips are cheap. Real cheap! Depending on the Fish & Chip shop you go to, the minimum can be as little as $1.20. That’s cheap! That’s about how much your marketing should really cost you. Okay, so there might be an initial need to fork out […]
How a moron does business – the case of the “Cookies, Cakes & Cartridges” business
(This article was written on August 25, 2004. Because it has a half decent message I’ve republished it so more people get to read it.) We had a guy called Paul come in and make his pitch for our ink/laser cartridge business. The business he is with provides free delivery and a free cake with each […]
Why My Client Doesn’t Sell A Thing …….And She Sells Lots Of Things
Talking with a client today and she said a line which made me instantly understand why her business is thriving. “We don’t have Sales Budgets or Targets here,” she said. Now before all you accounting types have some sort of breakdown (!), this is what she said next. “We don’t have Sales Budgets or Targets […]
How To Reply To A Bad Review On Trip Advisor
Trip Advisor, the online travel and restaurant review site, is enormously influential on the success or failure of many businesses. As someone who manages the Trip Advisor accounts for clients, I see the full range of reviews and act on behalf of my clients to manage the influence of Trip Advisor. Sometimes things go bad. […]
A Simple Site That’ll Actually Get Some Results
I’ve been developing and marketing web sites for 12 years now. In that time, I’ve managed to put together some pretty remarkable sites. By that, I mean web sites that have made a truckload of sales. “Oi Brendon…..Look At Me Mate’s Web Site!” One of our existing clients asked me to take a look at […]
Threesome ….why they are the best
I’ve always liked threesomes. Make no mistake about it. They’ve been a favourite of mine for years. In this article I’ll talk about the power of threesomes and then some. Are you ready? Here goes…… To write a good article you need to be informative, entertaining and a little outlandish. If you are provocative, controversial […]
Gold Coast Accountants Site
Just redoing a few sites so they’re a bit neater and easy to understand for searching – first off the rank is for Gold Coast Accountants at Oculus Group. He likes the idea of being the world’s best accountant! The Director (David de Closey) is a mate of mine who’s a mad keen triathlete and […]
2 Simple Tips That Could Make A Huge Difference To Your Business
I have 2 simple tips to share that every business should do. They’re tips I’ve shared before, but sometimes you’ve just got to repeat yourself! Tip # 1 a client described as “the best thing I’ve ever done in business.” Tip # 2 was described as a “saviour” for his business by another client The […]
New Google Display & What It Means For You
I spend half my time trying to keep up with the latest and greatest from Google and Social Media. I’ve just noticed that Google have launched a new way they show web site links on their search results page that means it’s more important than ever to get to the top. As you’ll see by […]