A client just asked my if she should renew her White Pages advertising and if it was good value for money. Here’s what I told her (and it’s the truth): Hi Mary-Anne In my considered and humble opinion, White Pages advertising books now make an excellent computer screen stand for when people are searching on […]
How to run an Ad campaign… (And how to win ‘The Apprentice’)
Last night I was sitting in front of the TV when an episode of ‘The Apprentice’ came on. The series has been run and won in the USA. It’s a reality TV show where a bunch of people perform a range of business tasks to impress the ‘Boss’ – Donald Trump. Last night the two – […]
People Don’t Actually Read Ads
Client asked how me yesterday to get his advertisements read more. But the thing is people don’t read ads. People Only Reads What Interests Them They read what interests them. Sometimes that might happen to be an ad. Your ad shouldn’t be about you or your company or your product or your service. Your ad should be […]
“Don’t Bloody Discount”
A client just emailed me asking me if he should discount his service. My answer was what it always is. “Never compete on price, always compete on value. Competing on price means your focus is always on price (a low price), not on being the best cleaner you can be. Your focus should be on […]
Hand Over Your Facebook Password (And Stop Your Whining)
There’s been a fair bit of outrage over this story where the job applicant was asked to hand over his Facebook password. Everyone seems to be jumping up and down about what an outrage it is. 2 Things Here 1. The First Thing A Potential Employer Will Do The first thing a potential employer is […]
How To Get A Book Deal
I’ve written a book and been lucky enough to get it published. I have a client who has written 2 best-sellers here in Australia. Another one has written a small niche industry specific book with terrific success. Getting a book deal is not the easiest thing in the world, but by following the below guidelines […]
Happy, Happy Birthday
Absolutely nothing to do with web stuff or business, but my beautiful daughter Laura turns 21 today. Rather chuffed to say I delivered her (that weirds her out a fair bit) and even more chuffed to say she’s grown to be a delightful and wonderful daughter and young woman. Happy, Happy Birthday Lawsie!
What Your Contact/Enquiry Form Shouldn’t Have
This is what your contact or enquiry form on your web site shouldn’t have. Much. That is, your contact form shouldn’t have much on it at all. Name? Sure. Email? Sure? What they want to know? Sure. Phone Number? Maybe. Address? Nope. Surburb? Nope. Agree to “Terms and Conditions”? Nope. What your contact form on […]
3 Times More Sales, With The Average Sale Price Over 4 Times What It Used To Be
I asked one of my clients for a testimonial and he’s just sent it through. It is without doubt our best ever testimonial… even if Luke does make fun of me! (Laugh it up funny boy. Next month’s bill is doubled.) 3 Times More Sales, With The Average Sale Price Over 4 Times What It […]
You Don’t Actually Need A Web Site
You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]