Note: This is an old article I wrote, but it’s still relevant today so thought it might be useful. I sent off a web site proposal to someone the other day. They got back to me today to ask me to send through some of our previous web sites so they could check out our […]
My Web Site Doesn’t Work – What Do I Need To Do?
This is probably the most common question I get asked. And it’s a good question. Web sites that don’t work are common. And they generally have some easy fixes. In this article I’ll walk you through how I assess a web site in my efforts to: find out why it doesn’t work, and develop some […]
What Makes A Good Author Photo In Google’s Results
Everything matters with your web site. Everything has an impact. Little things matter and sometimes they matter a lot. We’re doing some worth on Google avatars in search engine results and have been doing some testing. Here’s a couple of articles that talk about what makes a good author avatar. Part 1 shows us some […]
A Guarantee Is Your Brand
A guarantee can be a pretty powerful marketing tool. But when is a guarantee a ‘real’ guarantee. I just saw this headline on News.com.au – “QCAT finds Flight Centre’s ‘lowest airfare guarantee’ not legally enforceable as matter of law” The article talks about Australia’s largest travel agent (Flight Centre) not honouring a prospective customer’s request for […]
Big Opportunities In Australian E-Commerce
Being rather active in online retail means we have to keep our eyes on the ball in terms of what’s happening in the industry. The Big News Overseas retailers opening .com.au shops and offering discounted shipping to market to Australians Saks, Macy’s Bloomingdales – many big brands “Australia is a very modern economy, but there’s […]
Media Training 101 – Never Admit Responsibility
If you ever wonder how much you see and hear in the media is bullshit, training or legitimate, have a listen to the A Current Affair interview with the 2 DJ’s who made the prank call to the King Edward VII hospital sparking a terrible chain of events. It’s a beautiful example, I think, of […]
Dialing Up More Business With Smart Phones
Half the battle of what I do is thinking a bit differently to everybody else. I have to look at business or marketing or a web site and apply a bit of my knowledge, experience and unique perspective to see how it can benefit my clients. Here’s one: A few weeks back my 2 sons […]
Online Shopping Growing Fast
Interesting story just now on News.com.au re online shopping. Here’s the interesting stuff: Local retailers account for almost 75% of the $12.3 billion spent online in past 12 months. Peak sales time is our lunch break, then 8pm – 10pm Under-30s are the fatest growing group of shoppers (almost 50% of all online purchases) Currently […]
Sneaky Email Fooling Plenty Of People
There’s a nice little sneaky email going around that is causing a fair bit of confusion and parting people from their hard earned money. It’s an official looking and sounding email that goes like this: “Attention: Important Notice DOMAIN SERVICE NOTICE As a courtesy to domain name holders, we are sending you this notification for […]
Marketing Is Everything
Marketing is every interaction your business does. It’s just not the newspaper ad or the web site or the billboard. It’s every single interaction your business makes. Sometimes it’s the interaction you don’t make. Yep, ignore a customer and see your business take a hit. I was having lunch today in a coffee shop in […]