My lovely wife went off the the supermarket the other day and bought a loaf of brown bread (amongst other things). As she exited the supermarket she walked over to the local bakery franchise, Bakers Delight, to buy a pull-apart. The young guy behind the counter saw that she had a loaf of bread in […]
Speed Is Of The Essence
I’ve just interviewed a guy who had purchased a $500 product off one of my clients. I asked him why he chose her product and not someone else’s. He said it was because she answered his email so quickly and seemed so enthusiastic about her product. I’ve written before about a client who has a […]
The Not So Common Way To Assess Advertising Offers
Look, it has to be said: I’m not very smart. But with the marketing we do for various clients I often hear “Wow, that’s a great idea” for things that seem blindingly obvious to me. We have a client who was keen to try advertising via inserting A4 flyers in the local newspaper. $2,400 for […]
How A $300 Fix Is Costing This Business $190,000 A Year
In marketing and business, it’s important that all of your service offering work together to make the sale. I have a neat little example to show how being poor with 1 thing stops a sale completely. You see, I have a local BP Petrol Station about 1 km from where I live. It’s in a […]
Your Product Does Not Sell Itself
I’ve seen lots of great products and services over the years. I’ve marketed lots of them. I haven’t marketed many of them. I once had a client, who had a fantastic new product, reluctant to market his product because he didn’t want other people finding out about it and stealing his idea. I kid you […]
I Remain Rock, Paper, Scissors Champion!
I met a new client (Fiona) today for coffee and a chat. We decided to play Rock, Papers, Scissors to see who paid for the coffees after she very arrogantly announced: I am the greatest Rock, Paper and Scissors player in the world – I pity the fool that takes me on! Brendon, prepare to […]
Screw The Haters – Here’s Where You Need to Focus Your Energy
I just gave some advice to a client who was asking how he should respond to some negative survey responses he has received. What advice I gave isn’t the usual advice you might get, in fact it’s probably the opposite – but it makes sense to me. Thought it might be of interest. Screw the […]
5 Things To Do Today For 4 Results
If you’re in business, one of your biggest business assets, almost without question, will be your customer database. The name and contact details of each and every customer is absolutely vital. If you don’t have them, then get them. Stop reading and make a list. RIGHT NOW! It’s that important. Okay, you’ve kept reading…..that’s great […]
Why your marketing should be cheap… real cheap
People I talk with often assume that the marketing we recommend will be expensive. After all, they reason, only the big boys have the money to do really effective marketing. And only by spending a fortune can you generate great sales. Wrong! Your marketing should be cheap. Very cheap. And it should be cheap because […]
Test, measure and save yourself thousands of dollars
As part of our ongoing marketing we are just about to use what’s called an “Unaddressed Delivery Service.” (That’s a fancy name for having our promotional material dropped into post office boxes.) Just because some marketing is easy doesn’t mean it is cheap. And just because it’s cheap doesn’t mean it’s good value. I’ll use […]